Campaign Manager
1 week ago
Job Overview:
We are seeking a results-driven and detail-oriented Campaign Manager (Digital Marketing) to plan, execute, optimize, and manage multi-channel digital campaigns. The role requires strong analytical skills, creativity, and a proven track record of driving ROI through performance marketing campaigns.
Key Responsibilities:
• Plan, implement and manage digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Monitor, analyze and optimize campaign performance to meet KPIs (CTR, CPC, CPA, CAC, Conversions, etc.).
• Collaborate with the creative/content team to develop engaging ad copies, creatives, and landing pages.
• Manage campaign budgets, forecast spends, and maximize ROI.
• Conduct A/B testing to improve ad performance and user engagement.
• Prepare campaign reports, dashboards, and insights for stakeholders.
• Stay updated with industry trends, platform updates, and competitor activities.
• Ensure campaigns align with overall marketing strategies and brand guidelines.
• Strong knowledge of Google Analytics (GA4) and Tag Manager for tracking and performance analysis.
• Certification in Google Ads / Meta Blueprint (preferred but not mandatory).
• Ability to manage multiple campaigns simultaneously.
• 5–8 years of hands-on experience in digital campaign management.
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