Campaign Manager

1 week ago

Gurgaon, Haryana, India UniBridge Full time

Job Overview:

We are seeking a results-driven and detail-oriented Campaign Manager (Digital Marketing) to plan, execute, optimize, and manage multi-channel digital campaigns. The role requires strong analytical skills, creativity, and a proven track record of driving ROI through performance marketing campaigns.

Key Responsibilities:


• Plan, implement and manage digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.


• Monitor, analyze and optimize campaign performance to meet KPIs (CTR, CPC, CPA, CAC, Conversions, etc.).


• Collaborate with the creative/content team to develop engaging ad copies, creatives, and landing pages.


• Manage campaign budgets, forecast spends, and maximize ROI.


• Conduct A/B testing to improve ad performance and user engagement.


• Prepare campaign reports, dashboards, and insights for stakeholders.


• Stay updated with industry trends, platform updates, and competitor activities.


• Ensure campaigns align with overall marketing strategies and brand guidelines.


• Strong knowledge of Google Analytics (GA4) and Tag Manager for tracking and performance analysis.


• Certification in Google Ads / Meta Blueprint (preferred but not mandatory).


• Ability to manage multiple campaigns simultaneously.


• 5–8 years of hands-on experience in digital campaign management.

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