Sr. Specialist, Campaigns

Sr. Specialist, Campaigns & Promotions

Job Type : Contract – 6 months

Area:
eCommerce

Job Family:
Digital Operations

Direct Reporting Line:
Manager, Campaigns & Promotions

Purpose & Overall Relevance for the Organization

As a
Senior Specialist, Campaigns & Promotions
at
adidas
, you will support the
digital execution of campaigns and promotions
across
Emerging Markets eCommerce
platforms. You will play a key role in driving traffic, conversion, and consumer engagement by planning, executing, and optimizing seasonal and tactical website campaigns. You will collaborate with global and local stakeholders to ensure smooth execution of digital activations and promotional activities, even in fast-paced or technically challenging environments.

Key Responsibilities

1. Season Plan & Campaign Execution

• Lead and support the end-to-end execution of
  website promotions and digital campaigns
  across multiple eCommerce markets.
• Coordinate with cross-functional teams (brand, CRM, content, and operations) to deliver
  on-site activations
  and
  campaign launches
  on time.
• Manage
  campaign setup
  , including banners, landing pages, and promo codes in the CMS and marketing tools.
• Monitor website readiness and resolve campaign-blocking issues — ensuring promotions go live as planned even during
  technical disruptions or downtime
  .
• Contribute to
  B2B and consumer campaign journeys
  , ensuring consistency with global brand direction.

2. Monitoring & Success Measurement

• Ensure campaign quality and adherence to briefs and timelines.
• Track and report campaign KPIs, promotions performance, and website traffic uplift.
• Share actionable insights to enhance campaign efficiency and conversion rates.

3. Optimization & Issue Resolution

• Identify and recommend opportunities to optimize digital activation processes and tools.
• Support troubleshooting and resolution of campaign-related issues in collaboration with tech and operations teams.
• Continuously test and refine website campaign performance to improve user experience and outcomes.

4. Communication

• Maintain ongoing communication and transparency on campaign status, performance, and issues with all relevant stakeholders.
• Act as the key liaison between global campaign teams and local markets for implementation updates.

Key Relationships

• Digital Activations Teams
• eCommerce Operations & Content Teams
• Brand Communications Teams
• CRM & Membership Teams
• Global and Local Marketing Teams

Knowledge, Skills and Abilities

Soft Skills

• Excellent communication and stakeholder management skills.
• Ability to handle fast-paced, dynamic environments and make sound decisions under pressure.
• Strong problem-solving mindset with resilience in managing last-minute campaign or website challenges.
• Passion for digital marketing, brand storytelling, and eCommerce growth.

Hard Skills

• Hands-on experience in
  website campaign management
  and
  digital promotions
  within an eCommerce environment.
• Working knowledge of
  digital activation
  , CMS tools, marketing automation platforms, and analytics tools.
• Strong understanding of digital and mobile consumer journeys.
• Ability to troubleshoot or coordinate fixes during
  technical issues (e.g., website downtime)
  impacting campaign delivery.
• Fluent in English (verbal and written).

Requisite Education and Experience / Minimum Qualifications

• Bachelor's degree in
  Business Administration, Marketing, Communications, IT
  , or a related field (or equivalent experience).
• 2+ years
  of experience in
  eCommerce campaign execution, website promotions, or digital marketing operations
  .
• Proven track record in running
  website campaigns
  and ensuring delivery despite operational or technical challenges.
• Experience collaborating with
  cross-functional teams
  (brand, tech, content, CRM) to execute digital activations successfully.