Sr. Specialist – Traffic Analytics

Sr. Specialist – Traffic Analytics

Location:
Gurgaon, India

Department:
eCommerce & Digital Analytics

Role Overview

As a
Sr. Specialist in Traffic Analytics
at adidas e-commerce, you will be responsible for delivering cutting-edge analytical services that empower stakeholders to make fact-based decisions. By leveraging internal and external data sources, you will design and manage tools, data capabilities, optimizations, and insights that help adidas better understand the consumer, expand reach, drive engagement, and ultimately maximize traffic, conversion, and sales.

Working closely with the eCom, Brand Activation, and Performance Marketing teams, you will lead and execute analytics strategy across
Emerging Markets
, with a focus on
Digital Marketing Analytics, Traffic & Media Measurement, and Optimization.

What We Are Looking For

We are looking for a
data-driven digital analytics professional
with
3+ years of experience
in
e-commerce traffic measurement and digital marketing analytics
, with strong knowledge of
Search Engine Optimization (SEO), Search Engine Marketing (SEM), UX, CRM processes, and web behavioral data.

The ideal candidate brings advanced skills in
Adobe Analytics, Amplitude, Appsflyer, Power BI, Python, and SQL
, enabling them to design dashboards, build reporting frameworks, and deliver deep insights. With hands-on experience in
predictive and prescriptive modeling
, they can transform data into actionable strategies that drive
traffic, engagement, ROI/ROAS, and sales growth.
They are also adept at simplifying complex datasets into
clear, compelling presentations
that influence and guide business decisions.

Core Responsibilities

Analytics Expertise

• Drive analytics initiatives to optimize digital business processes and identify opportunities that enhance
  efficiency, engagement, and sales
  across Emerging Markets.
• Lead
  traffic analytics
  (macro & micro KPIs) for adidas
  websites, apps, digital platforms, and marketplaces.
• Own and consolidate measurement of
  traffic generation, conversion, and ROI/ROAS
  , developing a globally aligned reporting framework to track
  awareness, engagement, and purchasing behavior.
• Provide actionable insights on
  brand awareness and eCommerce performance
  to strengthen adidas' digital growth.
• Partner with
  Performance Marketing, Brand Activation, UX, and Consumer Experience teams
  to support personalization, content, usability, and the
  Premium Shopping Experience.
• Collaborate with the
  eCom forecasting team
  on traffic insights, campaign reviews, channel strategies, and business planning.

Data, Insights & Optimization

• Collect, track, and analyze data to generate
  fact-based, actionable insights.
• Develop and implement
  data capabilities, frameworks, and tools
  for continuous optimization of paid and organic traffic.
• Monitor
  market trends and competitor activities
  to identify growth opportunities and refine traffic strategies.
• Apply advanced methodologies (
  descriptive, predictive, and prescriptive modeling
  ) to optimize analysis and outcomes.
• Translate complex findings into
  engaging, easy-to-digest presentations
  with clear recommendations.
• Support
  online campaign execution
  through analytics, uncovering trends in traffic, consumer behavior, and sales performance.
• Manage
  daily data routines, tool refreshes, updates, and scheduling.

Stakeholder Engagement & Capability Building

• Deliver
  ad-hoc analysis, deep dives, and contextual dashboards
  across platforms and channels.
• Build and maintain a
  trusted stakeholder network
  across Emerging Markets to ensure adoption of insights.
• Advise stakeholders on
  goal-setting, KPI design, performance monitoring, and optimization.
• Continuously evolve the analytics practice by
  exploring new tools, models, and partnerships.
• Contribute to the
  global adidas Digital Analytics community
  , sharing best practices and keeping teams updated on the latest
  industry trends and technologies.

Required Skills & Experience

• 3+ years' experience
  in Digital Analytics, Data Analytics, Business Intelligence, Demand Forecasting, Data Science, or related fields.
• Proven expertise in
  digital marketing analytics and eCommerce traffic measurement.
• Strong knowledge of
  Search Engine Optimization
  (
  SEO)/ Search Engine Marketing (SEM), UX, CRM processes, eCommerce platforms, and web behavioral data.
• Advanced skills in:
• Analytics tools:
  Adobe Analytics, Amplitude, Appsflyer
• Data visualization & BI:
  Power BI
• Programming/analysis:
  Python & SQL
• Strong
  data visualization and presentation skills
  with ability to simplify complex insights.
• Strategic, holistic thinker with
  project management experience.
• Proficiency in
  MS Office (especially Excel).
• Fluent in
  English (written & spoken).
• Bachelor's degree
  in Business, Marketing, Data Science, or related field.