Sr. Campaign Manager/Launch Marketing Manager

2 days ago

Gurgaon, Haryana, India Habuild Healthtech Private Limited Full time ₹ 15,00,000 - ₹ 30,00,000 per year
Job Title: Sr. Campaign Manager/Launch Marketing Manager
Location: Gurgaon
Why Habuild? Who We Are.

We are the biggest advocates of 'Habit Building'.

Who Is Habuild?

Habuild is world's largest online yoga community, built on a simple but powerful idea:

"To do something ordinary every day is extraordinary."

We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions.

With over 1.27 crore+ members across 169 countries, Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits.

Role Overview

The Senior Campaign Launch Manager role leads the strategy, planning, and end-to-end execution of high-impact, digital-first marketing launches across the year. You will own the full tent-pole calendar—from seasonal health moments to condition-specific and regional campaigns—building clear playbooks, asset plans, channel mixes, and risk-mitigation frameworks that set each launch up for success.

Key Responsibilities

Strategic Ownership & Planning

  • Own the annual search-increase calendar (e.g. World Yoga Day, Arthritis/Diabetes awareness weeks, 'Begin Again' moments, Knee/Back/Sleep focus weeks, Women's bone health, seasonal South/West India and NRI-specific campaigns)
  • Build launch playbooks: run-of-show, asset plan, channel mix (YouTube/Facebook/WhatsApp), partners, Click-to-Website vs Click-to-WhatsApp strategy
  • Pre-mortem risks, lock owners and SLAs, align budget and measurement upfront

End-to-End Project Management & Execution

  • Build & run the 'war room': day-wise milestones, daily trackers, dependency clearing, weekly reviews
  • QC & ship creative kits with brand filter: trailers/teasers, thumbnail A/B tests, landing/RSVP flows, WhatsApp journeys (utility/marketing templates), PR/influencer coordination
  • Build & maintain live dashboards, course-correct during campaigns, publish D+14 close-out deck

Measurable Business Impact & Repeatability

  • Measure & publish: Dashboards with key signals like sign-ups/RSVPs, session attendance %, free-to-paid lift, and macro campaign ROI (effort, dollar, and time)
  • Build the Launch Toolkit—naming conventions, folder structure, QA checklist, RSVP flows, campaign scorecard
Requirements
  • Owned 10+ tent-pole launches end-to-end—ideation, plan building, calendar/war room/post-mortem with hard KPIs
  • Digital-first DNA: Facebook community campaigns; WhatsApp literacy; digital marketing rollouts
  • Measurement DNA: Campaign ROI, UTMs, CRM/WATI event tracking, RSVP-to-attendance reporting, D+14 documentation
  • Cross-functional leadership with calm, decisive escalation. High and proven ownership.

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