Area Business Manager

2 weeks ago

Panchkula Patiala Sonipat, India SBFC Finance Full time

Role & responsibilities

Conduct Daily, Weekly and Monthly sales planning o Effective communication of individual target and team target expectation to the team and plan accordingly o Adherence of daywise sales plan for market activities, Ensuring regular follow up to track progress and take corrective action o Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with staff, ensuring all areas are covered o Interact with branch operations team to check existing borrower (EB) customer calling for upselling,
• Responsible for ME target for the region o Ensure achievement of the assigned target & create healthy branch portfolio o ensure productivity of sales team BSMs and SOs
• Create and drive area specific marketing strategies to build the Brand of SBFC in the area o Devise new and creative ways of branding and lead generation (High visibility Field activity) which adapt to the unique requirements of the location and help increase brand & Product visibility and build a funnel of serviceable customers o Coming up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer references o Conduct competitor benchmarking in the area and develop competing strategies
• Improve branch Sales efficiency and effectiveness o Proper area wise planning for door to door/ shop to shop activities in areas to increase customer connect o Collect references from all customers and ensure timely calling and sending SMSs to all leads to increase conversion rate o Planning customer visits to old customers/ HNI customers who have closed accounts to bring them back to the SBFC o follow up on interest collection to minimise penal charges for each customer and increase customer loyalty o Attend all trainings on policy and process changes as and when required

Preferred candidate profile

Should have team handling experience

Offered CTC :- As per industry standards + Local Conveyance + Lucrative Incentives

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