Performance Growth Lead

2 days ago

Lucknow, Uttar Pradesh, India The Unfiltered Startup Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We've already proven we can scale brands in
India
, the hardest, most price-friction-heavy market there is.

If you can win here, you can
dominate globally
.

Now the move is simple:

Expand beyond borders — US, UAE, SEA.

This is not a marketing hire.

This is a revenue co-architect seat.

What We're Building?


→ A daily-rituals brand built on
behavioral design
, not discounting.

We don't sell "products."

We sell
identity, habit, emotion, and continuity.


→ A
belief engine
that converts education → trust → commerce → lifetime relationship.

Together:

Attention → Narrative → Desire → Purchase → Loyalty → Advocacy

This is a closed-loop growth ecosystem
, not a campaign treadmill.

If this sentence made sense to you — stay.

If not — stop.

Your Role

You are the force that makes
strangers feel like they were always meant to buy from us.

Your job is to:

  • Architect
    demand creation systems
    — not just run ads.
  • Build creative angles that
    hit identity-level truth
    , not gimmicks.
  • Run
    20–50 experiments/month
    without emotional attachment to any idea.
  • Maintain and scale
    CAC → ROAS → LTV
    without letting margins collapse.
  • Lead the shift from
    India-scale → International-scale
    acquisition.

We're talking:

Consumer psychology × Story architecture × Performance systems.

Not "which interest should I target?"

Who You Need to Be

  • Someone who
    thinks like a founder
    , not a service provider.
  • Someone who speaks in
    unit economics
    , not just CTR/CPC/ROAS.
  • Someone who can
    smell buyer psychology
    before touching the dashboard.
  • Someone who is ready to
    risk reputation, time, and ego
    to build something category-defining.

If you want certainty, this is not your place.

If you want ownership, upside, and
a real shot at wealth
, this is the only place.

What You Get

  • Profit share
    on scaled product lines — real percentage upside.
  • Equity track → Co-Founder status
    earned through performance, not promises.
  • Direct execution with
    IIT Delhi founder team
    — no bureaucracy, no layers.
  • Influence over
    brand narrative, cultural positioning, and international expansion
    .
  • Speed, autonomy, accountability —
    no HR guardrails
    .

If you're
good
, this role will make you:

Not comfortable.

Wealthy.

The Real Filter

If you need permission, reassurance, or safety — walk away.

If you see the opening here —

if you feel the timing —

if your instinct says
this is the moment worth betting on
—

Then you already know you're the one stepping into this.

The seat is open.

It won't stay open.

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