D2C Manager
1 week ago
Role & responsibilities
1. Website & App Management
- Oversee end-to-end management of D2C website (PHP-based) and mobile app.
- Implement sales schemes, festive promotions, and seasonal campaigns.
- Ensure smooth UI/UX for enhanced customer journeys.
2. Sales & Growth Strategy
- Drive online revenue through digital campaigns and partnerships.
- Develop and execute promotional strategies to maximise sales.
- Align online sales targets with overall business objectives.
3. Marketing & CRM
- Collaborate with digital agencies/internal teams for ROI-positive campaigns.
- Leverage CRM tools for Email, SMS, and WhatsApp marketing.
- Execute re-engagement campaigns to improve retention.
4. Inventory, Operations & Logistics
- Coordinate with supply chain & warehouse teams for smooth order flow.
- Manage logistics for timely last-mile delivery.
- Track order fulfilment, returns, and customer satisfaction.
5. Brand Experience & Customer Support
- Maintain strong brand storytelling across D2C channels.
- Handle team for customer queries/complaints via integrated support (chat/email).
- Implement loyalty and rewards programs to drive customer retention.
Preferred candidate profile
- Strong expertise in D2C sales, digital marketing, and e-commerce tools.
- Hands-on with website/app management & CRM systems.
- Excellent team management and cross-functional coordination skills.
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