Content Development Specialist

3 days ago

Bengaluru, Karnataka, India MyCareernet Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Skills:
B2B, B2C, Content Writing, Marketing Campaigns Copywriting, Creative Copywriting, Proofreading, Email Content Writing, Social Media Copywriting, Case Studies

Roles and Responsibilities:

  • Develop and manage high-quality content for various platforms, including websites, Social media, and email..
  • Create engaging long-form and short-form content that aligns with brand voice and marketing strategies.
  • Collaborate with cross-functional and business teams to produce marketing campaign copy that drives engagement and conversions.
  • Conduct thorough research and planning to ensure content relevance and accuracy.
  • Proofread and edit content to maintain high standards of quality.
  • Contribute to internal communication and employer branding initiatives.
  • Craft compelling marketing narratives for case studies and develop accompanying promotional content across channels.
  • Edit and refine flagship reports for clarity, consistency, and brand voice — and create associated promotional content.

Skills Required:

  • Strong command of B2B and B2C content development strategies tailored to diverse audience segmentss
  • Proficiency in writing content in various formats including CRM emails, case studies, social media posts, and landing pages
  • Hands-on experience creating content for marketing campaigns Familiarity with marketing campaign lifecycle, from ideation to execution and performance
  • Have an understanding of brand voice, tone, and target audience
  • Strong editing, proofreading, and storytelling skills to maintain brand consistency

Good to have
: SEO content best practices

Education
: BA in Mass Communication, Communication, Journalism, or English.

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