Content Specialist

3 days ago

Bengaluru, Karnataka, India Kerala Ayurveda Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Kerala Ayurveda:

Kerala Ayurveda Limited (KAL) is a full-spectrum Ayurveda brand with over 80 years of expertise. Rooted in the 5,000-year-old science of Ayurveda, we combine authentic traditions with modern practices to deliver holistic wellness across products, healthcare services, and education.

With a global presence spanning India and the U.S., Kerala Ayurveda offers:

  • Products: 400+ classical and proprietary formulations, GMP & ISO certified.
  • Health Services: Clinics, wellness resorts, and expert-led therapies.
  • Academy: One of the largest Ayurvedic education programs outside India.

Our mission is to make Ayurveda accessible, credible, and contemporary, empowering individuals to embrace preventive and curative wellness naturally.

Kerala Ayurveda is where ancient wisdom meets modern lifestyle needs—backed by deep research, global trust, and a legacy of healing.

About the Role:

Kerala Ayurveda is evolving into a digital-first brand and seeks a talented Content specialist to craft compelling stories through crisp, high-quality video/graphic content. This role demands a creative storyteller who can transform Ayurvedic wisdom into engaging visual narratives that captivate modern audiences.

·      
Strategic Content Development
: Craft copy that aligns with KAL's mission and resonates with a diverse audience. Deliverables include product description pages, blogs, social media posts, video scripts, performance marketing ads, website banners, and more.

·      
Market and Consumer-Driven Research
: Conduct in-depth research to understand market trends, consumer behavior, and Ayurvedic principles, ensuring all content is relevant and relatable.

·      
Collaboration with Medical Experts
: Partner with Ayurvedic doctors and researchers to translate complex medical content into engaging, consumer-friendly copy.

·      
Brand Consistency
: Work independently to ensure all copy aligns with KAL's brand guidelines, voice, and tone, contributing to a cohesive brand identity.

·      
Execution Excellence
: Manage multiple projects with minimal supervision, delivering high-quality content on tight deadlines while maintaining strategic and creative standards.

Requirements
:

· years of professional copywriting experience, with a strong emphasis on health, wellness, or Ayurveda.

·      Strong research skills to analyze market needs and translate them into actionable, relatable copy.

·      Ability to understand and implement brand strategy.

·      Experience with campaign planning and messaging frameworks.

·      Ability to simplify complex ideas into consumer-friendly messaging without losing authenticity.

·      Excellent project management and multitasking skills, with a knack for meeting deadlines under minimal guidance.

·      Proficiency in keyword research and editorial SEO.

·      Ability to balance keyword integration with engaging, natural-sounding copy.

·      Experience with AI tools like for ideation and productivity.

·      Strong narrative-building skills for long-form and short-form content.

Why Join Us?

· Lead the storytelling for a heritage brand embracing modern wellness through video-first strategies.

· Be part of a dynamic, innovative team passionate about transforming Ayurveda into a global movement.

Reach out with what you consider your best work to , with the subject "Content Specialist: Your Name"

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