Content Specialist
2 days ago
Content Specialist – Brand Marketing
Location:
Bangalore, Work from Office
Department:
Marketing
Experience Required:
Minimum 2-3 years
Industry Preference:
EdTech (preferred)
Position Overview:
We are seeking an experienced and strategic
Content Specialist
to lead content development within our Brand Marketing team. This role demands exceptional storytelling skills, a strong grasp of brand positioning, and deep familiarity with the content needs of the EdTech industry. The ideal candidate will drive high-impact content initiatives that elevate brand recognition, thought leadership, and audience engagement.
Key Responsibilities:
· Develop and execute advanced content strategies across multiple formats and channels.
· Oversee creation of high-quality content such as blogs, whitepapers, case studies, video scripts, product messaging, and social campaigns.
· Collaborate closely with product, SEO, design, and growth teams to ensure cohesive brand messaging.
· Analyze content performance using data and adjust strategy accordingly.
· Mentor junior team members and ensure content excellence and consistency.
· Maintain strong knowledge of EdTech trends and competitor strategies.
Required Skills & Qualifications:
· Minimum 2-3 years of experience in content marketing or brand strategy roles, preferably in EdTech.
· Strong editorial skills with a portfolio demonstrating diverse content formats and channels.
· In-depth understanding of digital marketing, content funnels, and SEO principles.
· Excellent project management skills and the ability to lead content initiatives independently.
· Strong communication and collaboration abilities.
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