Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India AnchorPoint Developers Full time ₹ 4,00,000 - ₹ 7,00,000 per year

We are seeking a proactive and experienced Offline Marketing Executive to lead and execute ground-level branding and lead generation initiatives. The ideal candidate will have hands-on experience in BTL (Below the Line) marketing, vendor coordination, and campaign execution—preferably within the real estate sector.

Key Responsibilities:

  • Identify strategic locations for hoardings, bus shelters, pole kiosks, and other outdoor advertising mediums.
  • Plan and execute BTL marketing campaigns across residential complexes and corporate hubs.
  • Obtain necessary permissions and coordinate with external agencies for campaign execution.
  • Monitor on-ground marketing activities and ensure high visibility for ongoing real estate projects.
  • Generate quality leads through effective offline campaigns and branding efforts.
  • Explore innovative offline marketing ideas with agencies and drive execution.
  • Manage vendors and ensure timely, cost-effective, and quality campaign delivery.
  • Track marketing materials/stocks at sites and coordinate with the sales team for timely distribution.
  • Maintain detailed records of all marketing activities—locations, budgets, vendors, and outcomes.
  • Coordinate with the finance team for timely bill processing and vendor payments.
  • Provide reports and insights to senior management on campaign performance and effectiveness.
  • Prepare and maintain professional presentations, reports, and proposals.

Required Skills & Qualifications:

  • Proven experience in offline/BTL marketing, preferably in the real estate industry.
  • Strong skills in vendor management, negotiation, and on-ground execution.
  • Excellent communication and interpersonal skills.
  • Ability to multitask and handle field-level operations independently.
  • Organized and detail-oriented with strong reporting/documentation skills.
  • Willingness to travel frequently within the local market.

Self-driven, proactive, and eager to contribute to team goals and business growth.intersetd candidates can share their resume on

Job Type: Full-time

Pay: ₹400, ₹700,000.00 per year

Work Location: In person

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