Associate Director- Digital Marketing

40 minutes ago

Gurgaon, Haryana, India Zupee Full time ₹ 15,00,000 - ₹ 60,00,000 per year

Role:
Associate Director- Digital Marketing

Reports to:
Vice President- Digital Marketing

Location:
Gurgaon

About The Job:

As the Associate Director- Digital Marketing, you will play a pivotal role in shaping and executing our digital marketing

strategies to drive brand awareness, user acquisition, and engagement. This position requires a strategic

thinker with a passion for the gaming industry, a deep understanding of digital marketing channels, and a

proven track record of driving results in a fast-paced environment.

Responsibilities:

  1. Develop and Execute Digital Marketing Strategies:


• Formulate comprehensive digital marketing strategies aligned with overall business goals.


• Oversee the execution of campaigns across various digital channels, including Google,

Facebook, Programmatic DSP/SSP, affiliates, Publishers, influencer, growth partnerships,

and other emerging platforms.

  1. User Acquisition and Retention:


• Lead initiatives to acquire new users through effective paid media campaigns, partnerships,

and innovative marketing techniques.


• Develop and implement retention strategies to enhance user loyalty and engagement.

  1. Brand Building and Positioning:


• Drive brand awareness and positioning through creative and impactful digital campaigns.


• Collaborate with cross-functional teams to ensure brand consistency across all digital

touchpoints.

  1. Analytics and Performance Tracking:


• Utilize analytics tools to monitor and analyze the performance of digital marketing

campaigns.


• Make data-driven decisions to optimize campaigns, improve ROI, and achieve key

performance indicators (KPIs).

  1. Team Leadership and Development:


• Build and lead a high-performing digital marketing team.


• Provide mentorship, guidance, and professional development opportunities for team

members.

  1. Budget Management:


• Manage the digital marketing budget effectively, ensuring maximum ROI and efficiency.


• Identify cost-effective opportunities for growth and expansion.

  1. Innovation and Emerging Trends:


• Stay abreast of industry trends and emerging technologies in digital marketing and gaming.


• Innovate and incorporate new strategies to maintain a competitive edge.

Qualifications


• Bachelor's or Master's degree in Marketing, Business, or a related field


• Proven experience of 10+ years in digital marketing, gaming industry preferred


• Demonstrated success in developing and executing digital marketing strategies that drive user

acquisition and engagement.


• Proficiency in utilizing analytics tools to measure and optimize campaigns


• Strong understanding of GTM planning, performance marketing and creative/campaign

development


• Excellent leadership and team management skills


• Exceptional communication and collaboration abilities


• Creative thinking, enterprising, can work with ambiguity and problem-solving skills.

Good to Have:


• Experience of managing DM budget of 50Cr+/Year


• Experience of managing mobile app campaigns at scale


• Strong knowledge of Mobile attribution (Adjust, Appsflyer, Singulars, Branch etc…any one of them)


• Strong knowledge of Product marketing tools ( clevertap, webengage, moengage etc…any one of

them)


• Super strong with marketing analytics and BI


• Experience with influencer marketing and partnerships


• Familiarity with gaming platforms, communities, and industry events


• Knowledge of SEO, ASO (App Store Optimization), and other relevant digital marketing techniques.

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