Sales & Marketing Executive
1 week ago
Market Research: Understand the target market, customer needs, and preferences. Analyse competitors and identify market gaps.
Segmentation, Targeting, and Positioning (STP): Segment the market based on demographics, psychographics, and behaviour. Target the right audience and position your product effectively.
Marketing Mix (4Ps): Develop strategies for Product, Price, Place, and Promotion. Ensure your product meets customer needs, is priced competitively, is available in the right places, and promoted effectively.
Digital Marketing: Utilize online marketing tools such as social media, SEO, content marketing, and email marketing to reach a wider audience.
Sales and Distribution: Create a robust sales and distribution network to ensure product availability and customer satisfaction.
Dealer Recruitment:
Identify Potential Dealers: Look for businesses already selling complementary products or those interested in adding EV 3Ws to their portfolio.
Incentives: Offer attractive margins, bonuses, and support programs to encourage dealerships to join.
Training Programs: Provide comprehensive training to dealers on product features, selling techniques, and after-sales support.
Dealer Support: Regularly engage with dealers, providing marketing materials, technical support, and sales training to ensure they can effectively sell and service the vehicles.
Performance Monitoring: Set performance metrics and regularly monitor dealer performance to ensure they meet sales targets and provide satisfactory customer service.
Customer Relationship Management (CRM): Implement CRM strategies to build and maintain strong customer relationships.
Sustainability and Innovation: Highlight the eco-friendly aspects of EV3W vehicles and continuously innovate to stay ahead of the competition.
Data Analytics: Use data analytics to measure marketing effectiveness, track customer behaviour, and make data-driven decisions.
Brand Management: Build and maintain a strong brand image that resonates with your target audience.
Regulatory Compliance: Ensure all marketing activities comply with local regulations and standards.
Job Type: Full-time
Pay: ₹15, ₹20,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- Lead generation: 1 year (Preferred)
- total work: 1 year (Preferred)
- Marketing: 1 year (Preferred)
Language:
- English (Preferred)
- Hindi (Preferred)
Work Location: In person
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