Sales & Marketing Executive

5 days ago

Vizag, Andhra Pradesh, India SURJA AUTOMOTIVE PRIVATE LIMITED Full time ₹ 1,80,000 - ₹ 2,40,000 per year

  1. Market Research: Understand the target market, customer needs, and preferences. Analyse competitors and identify market gaps.

  2. Segmentation, Targeting, and Positioning (STP): Segment the market based on demographics, psychographics, and behaviour. Target the right audience and position your product effectively.

  3. Marketing Mix (4Ps): Develop strategies for Product, Price, Place, and Promotion. Ensure your product meets customer needs, is priced competitively, is available in the right places, and promoted effectively.

  4. Digital Marketing: Utilize online marketing tools such as social media, SEO, content marketing, and email marketing to reach a wider audience.

  5. Sales and Distribution: Create a robust sales and distribution network to ensure product availability and customer satisfaction.

Dealer Recruitment:

  1. Identify Potential Dealers: Look for businesses already selling complementary products or those interested in adding EV 3Ws to their portfolio.

  2. Incentives: Offer attractive margins, bonuses, and support programs to encourage dealerships to join.

  3. Training Programs: Provide comprehensive training to dealers on product features, selling techniques, and after-sales support.

  4. Dealer Support: Regularly engage with dealers, providing marketing materials, technical support, and sales training to ensure they can effectively sell and service the vehicles.

  5. Performance Monitoring: Set performance metrics and regularly monitor dealer performance to ensure they meet sales targets and provide satisfactory customer service.

  6. Customer Relationship Management (CRM): Implement CRM strategies to build and maintain strong customer relationships.

  7. Sustainability and Innovation: Highlight the eco-friendly aspects of EV3W vehicles and continuously innovate to stay ahead of the competition.

  8. Data Analytics: Use data analytics to measure marketing effectiveness, track customer behaviour, and make data-driven decisions.

  9. Brand Management: Build and maintain a strong brand image that resonates with your target audience.

Regulatory Compliance: Ensure all marketing activities comply with local regulations and standards.

Job Type: Full-time

Pay: ₹15, ₹20,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Lead generation: 1 year (Preferred)
  • total work: 1 year (Preferred)
  • Marketing: 1 year (Preferred)

Language:

  • English (Preferred)
  • Hindi (Preferred)

Work Location: In person

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