Lead Business Development Representative

6 days ago


Mumbai, Maharashtra, India NTT DATA Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Make an impact with NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.

The Business Development Representative is a deeply experienced resource, responsible for qualifying client leads generated through marketing campaigns, social media, or specific client or industry events.

This role forms part of the marketing demand generation team responsible for lead follow ups from marketing campaigns, social media, and specific client or industry events to generate leads to drive pipeline growth.

This role is responsible for passing all qualified leads onto the relevant sales team for further engagement and opportunity creation.

Key Responsibilities:

  • Qualifies all leads before they are assigned to the relevant sales team. Collaborates with relevant sales team to ensure opportunities for assigned leads are created where applicable and to ensure values are added to the marketing driven opportunities where applicable.
  • Collaborates with sales stakeholders to drive pipeline growth through proactive outbound prospecting efforts.
  • Validates all the leads using tools such as (but not limited to) LinkedIn, Client 360, Email or telephone, to ensure they meet requirements.
  • Supports with reporting to relevant stakeholders on the marketing contributed pipeline, as well as BDR leads reports.
  • Presents at monthly pipeline review meetings with the global marketing leadership and supports the marketing team with bottom of the funnel numbers where required.
  • Setting up of appointments with the prospective clients and sales team, as well as following up with sales to ensure the status is updated on Salesforce.
  • Manages the process of rejecting, accepting and recycling leads as per the MQL definition.
  • Nurtures prospect accounts and moves them from marketing qualified leads to sales qualified leads.
  • Documents and explains clients desired outcomes strategically for specific opportunities.
  • Responsible for performance reporting and data analysis to identify gaps and opportunities to grow pipeline.

Knowledge and Attributes:

  • Proactive approach to generating leads, collaborating with others, and following through on leads.
  • Good attention to detail.
  • Analytical and ability to work with data.
  • Good knowledge of Microsoft Office suite such as powerpoint, excel and word.
  • Good knowledge of Linkedin Sales Navigator, Lusha and Salesforce.
  • Excellent verbal and written communications skills and awareness to communicate and engage with prospective clients.
  • Excellent ability to build relationships and collaborate across different functional teams.
  • Excellent understanding of the Technology industry.
  • Business proficiency in both spoken and written English.

Academic Qualifications and Certifications:

  • High school diploma or equivalent qualification.

Required experience:

  • Significant experience in a similar role such as technology or software tele sales type role, or in a business-to-business lead generation role or inside sales experience.
  • Significant experience with or other sales automation or prospecting tools.
  • Lead generation using web-based and social media type platforms.
  • Significant prior experience gained within a Marketing environment is highly beneficial.

Workplace type:

Hybrid Working

About NTT DATA

NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

Third parties fraudulently posing as NTT DATA recruiters

NTT DATA recruiters will never ask job seekers or candidates for payment or banking information during the recruitment process, for any reason. Please remain vigilant of third parties who may attempt to impersonate NTT DATA recruiters—whether in writing or by phone—in order to deceptively obtain personal data or money from you. All email communications from an NTT DATA recruiter will come from an email address. If you suspect any fraudulent activity, please contact us.



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