Sales Manager

Key Responsibilities:

Strategic Sales Planning & Execution

• Own complete
  Sales Planning, Target Setting, and Execution
  for South India across
  General Trade, Distributors, Retailers & Modern Trade
  .
• Break annual targets into
  monthly, weekly, and daily execution plans
  with strict monitoring.
• Ensure
  100% achievement of primary and secondary sales targets
  through rigorous follow-ups.
• Drive new market development, territory expansion, and distributor network growth.

Target Achievement & Performance Management

• Lead the region with a
  results-first approach
  , ensuring all sales KPIs are met.
• Track
  beat productivity, conversion ratios, average billing value, and strike rates
  .
• Identify gaps in performance and implement
  quick corrective action plans
  .
• Set
  clear review targets
  for every team member and monitor adherence strictly.

Data, MIS, Excel & Number Crunching

• Advanced user of
  MS Excel for sales analysis, dashboards, forecasting, and performance tracking
  .
• Prepare and circulate
  daily, weekly, and monthly MIS
  for:
• Sales vs Target
• Primary & Secondary Sales
• Scheme effectiveness
• Distributor performance
• Market-wise & SKU-wise analysis
• Perform
  deep number crunching
  to analyze:
• Growth trends
• Declining territories
• Stock movement
• ROI on promotions
• Maintain live tracking of
  pipeline, orders, dispatches, and collections
  .

Cost of Sales & Profitability Control

• Calculate and control
  Cost of Sales (COS)
  including:
• Distributor margins
• Scheme costing
• Logistics & freight impact
• Marketing spends
• Ensure
  profitable growth and ROI-driven promotions
  .
• Control market expenses, discounts, and claims with strict approval discipline.

Team Handling, Leadership & Reviews

• Lead, recruit, train, mentor, and retain
  the South India field sales team.
• Conduct:
• Daily review calls
• Weekly performance meetings
• Monthly KPI-based evaluations
• Ensure every team member works with
  clear daily sales objectives
  .
• Build a
  high-performance, execution-focused culture
  .
• Continuous skills upgradation through structured coaching.

Distributor & Channel Management

• Responsible for:
• Distributor appointment & onboarding
• Territory mapping & route planning
• Visit frequency & productivity tracking
• Stock planning & stock rotation
• Ensure:
• Zero stock-outs
• Healthy distributor ROI
• Timely lifting & liquidation

Modern Trade & Bulk Sales

• Manage modern trade onboarding, negotiations, listing fees, schemes, and supply.
• Drive
  institutional & bulk sales
  with profitability focus.

Sales Schemes, Trade Marketing & Promotions

• Plan and execute
  ATL & BTL activities, trade schemes, and visibility programs
  .
• Ensure
  scheme execution at ground level with proper validation & ROI tracking
  .
• Align marketing activities with sales calendars and seasonal demand.

Collections, Credit Control & Compliance

• Ensure
  timely payment collections
  , control outstanding, and reduce credit risk.
• Regular reconciliation, claim settlements, and ledger closures with finance.

Logistics & Supply Chain Coordination

• Monitor
  order processing, loading, dispatch, unloading, and last-mile distribution
  .
• Ensure optimal service levels and cost-efficient distribution.

Competition & Market Intelligence

• Track:
• Competitor pricing
• Schemes
• New launches
• Distribution expansion
• Translate market intelligence into
  actionable counter-strategies
  .

CRM & Relationship Building

• Strengthen long-term relationships with:
• Key distributors
• Retail chains
• Strategic bulk buyers
• Drive
  customer loyalty, repeat business, and higher share of wallet
  .

Communication & Reporting

• Maintain
  clear, structured, and data-backed communication
  with management.
• Present:
• Business reviews
• Forecast accuracy
• Risk & opportunity analysis
• Act as the
  single-point owner for South India business performance
  .