Vice President Retail Marketing
2 days ago
Job Description:
Retail Strategy and Vision:
Develop and execute the company's retail strategy, aligning it with the organization's overall goals and objectives.
Set a compelling vision for the retail division and provide strategic direction to achieve business growth and profitability.
Performance Monitoring:
Monitor key performance indicators (KPIs) for retail operations, assessing performance, and identifying opportunities for improvement.
Financial Management:
Oversee the financial performance of the retail division, managing budgets, expenses, and revenue targets.
Market Analysis:
Stay informed about retail industry trends, market changes, and customer preferences to identify new opportunities and competitive advantages.
Retail Expansion and Growth:
Evaluate potential markets and opportunities for retail expansion, and develop plans to enter new markets or open new stores.
Store Operations and Excellence:
Ensure that store operations and processes are optimized to provide an exceptional customer experience.
Implement best practices and operational efficiencies across all retail locations.
Merchandising and Product Selection:
Collaborate with merchandising teams to curate product assortments that meet customer demand and drive sales.
Inventory Management:
Oversee inventory levels, forecasting, and replenishment strategies to maintain optimal stock levels and minimize excess inventory.
Retail Marketing and Promotion:
Work with marketing teams to develop and execute effective retail marketing campaigns and promotions.
Team Leadership:
Lead and mentor the retail management team, fostering a culture of high performance and accountability.
Customer Relations:
Prioritize customer satisfaction and continuously enhance the customer experience in retail stores.
Business Expansion and Acquisitions:
Evaluate potential retail business acquisitions or partnerships to support growth strategies.
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