Influencer Marketing Coordinator

4 days ago

Noida, Uttar Pradesh, India DIRTS Full time

Job Title: Influencer Marketing Coordinator (Instagram-Focused)

Location: In-office (Noida)

Experience: Minimum 6 months in Influencer Marketing / Brand Collaborations

Joining: Immediate

About this Role

We're looking for a hands-on, execution-focused Influencer Marketing Coordinator (not a manager role) who lives on Instagram, understands creator culture, and can independently find, negotiate, and manage influencers for our brand campaigns.

You'll be the bridge between influencers and our marketing/creative team – handling everything from first contact to closing, raw footage collection, and final deliverables on deadline.

Key Responsibilities

Influencer Discovery & Outreach

  • Identify and shortlist relevant influencers/creators for campaigns (Instagram first; others as needed).
  • Actively search using hashtags, niche pages, reels, and tools to find fresh, relevant creators.
  • Initiate contact and build strong, long-term relationships with influencers and their managers.

Negotiation & Partnerships

  • Negotiate deliverables, timelines, and commercials for barter / paid / partnership ads.
  • Close partnership ads deals (UGC videos, review content, whitelisting/paid partnership ads, etc.).
  • Ensure clear communication of expectations, briefs, and usage rights (content usage for ads, website, etc.).

Content & Raw Footage Management

  • Coordinate with influencers to get raw footages, final content files, and required reshoots on time.
  • Share briefs and references from the marketing team and make sure influencers follow them.
  • Organise and hand over all content neatly to the creative / marketing team for editing and ad usage
    .

Campaign Execution & Coordination

  • Track deliverables against timelines and ensure everything is done as per campaign deadline.
  • Coordinate internally with the marketing, performance, and creative teams so campaigns run smoothly.
  • Maintain a proper database / tracker of influencers, negotiations, and campaign status.

Performance Tracking & Reporting

  • Track influencer content performance (views, engagement, swipe-ups, link clicks, etc.).
  • Share regular reports, insights, and feedback with the marketing team.
  • Suggest which influencers to reuse, scale, or drop based on performance.

Trend Monitoring

  • Stay active on Instagram daily to catch trends, hooks, formats, and viral styles.
  • Share ideas with the team on how creators' content styles can be adapted for our brand.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field (preferred, not mandatory if skills are strong).
  • Minimum 6 months of experience in influencer marketing, brand collaborations, or social media management.
  • Strong internship / freelance experience in influencer coordination will also be considered.
  • Practical understanding of how to find, shortlist, and reach out to influencers (not just theory)
  • Strong communication, negotiation, and coordination skills.
  • Comfortable handling multiple influencers and deadlines at the same time.
  • Good with Google Sheets/Excel for maintaining influencer databases & reports.
  • Must be based in or near Noida or willing to relocate.
  • Immediate joiners preferred.

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