Influencer Marketing Manager

6 days ago

Noida, Uttar Pradesh, India Monetizedeal Info. LLP. Full time ₹ 84,00,000 - ₹ 1,20,00,000 per year

Key Responsibilities:

1. Influencer Scouting, Evaluation & Relationship Building

  • Lead end-to-end influencer scouting—understanding campaign briefs, identifying top creators, and shortlisting talent based on campaign objectives, audience insights, and brand tone.
  • Develop advanced evaluation frameworks to assess influencers on reach, engagement patterns, audience quality, authenticity, past performance, and category relevance.
  • Maintain and expand a strong influencer database across platforms (Instagram, YouTube, Snapchat, etc.).
  • Build and nurture long-term relationships with influencers and agencies across categories such as fashion, lifestyle, tech, beauty, food, finance, and fitness.

2. Campaign Strategy, Planning & Execution

  • Strategize and execute influencer marketing campaigns end-to-end, from outreach and negotiations to content execution and performance delivery.
  • Collaborate closely with strategy, pricing, and operations teams to align influencer selection with budgets, content deliverables, KPIs, and deadlines.
  • Manage creator briefing, content approvals, coordination, and adherence to brand guidelines.
  • Monitor campaign performance in real time and optimize based on data insights.

3. Leadership & Process Management

  • Guide junior team members in scouting, campaign operations, and documentation.
  • Ensure strong process management—timely execution, structured reports, and smooth communication with internal teams and clients.
  • Maintain accurate performance reports and share insights for future optimization.

Qualifications:

  • 4+ years of hands-on experience in influencer marketing and campaign management.
  • Strong understanding of social media platforms, creator trends, content formats, and influencer landscapes.
  • Proven experience managing large-scale influencer campaigns independently.
  • Strong connections with Nano, Micro, Macro & Key Opinion Leaders (KOLs) across categories.
  • Excellent multitasking abilities with a strong sense of ownership and deadline management.
  • Good understanding of the influencer ecosystem, social media trends, brand alignment, and content strategies.
  • Proficiency in influencer analytics, scouting tools, Excel/Google Sheets, and performance reporting.

Job Types: Full-time, Permanent

Pay: ₹30, ₹70,000.00 per month

Benefits:

  • Internet reimbursement

Experience:

  • Influencer Marketing : 3 years (Required)

Work Location: In person

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