Influencer Marketer Associate

2 days ago

Noida, Uttar Pradesh, India MINDTEL GLOBAL Full time ₹ 4,00,000 - ₹ 80,00,000 per year

Industry & Sector:
A fast-growing company in cloud communications and customer experience services, delivering digital-first marketing and engagement solutions for B2B and B2C customers across India. We combine creative social strategies with performance analytics to scale brand reach and conversion.

Primary Title (standardized):
Influencer Marketing Specialist | Location: India (On‑site)

Role & Responsibilities

  • Manage end-to-end influencer campaigns: brief creation, creator selection, content timelines, and delivery checks to meet brand objectives and KPIs.
  • Source, evaluate and cultivate relationships with creators across TikTok, Instagram and YouTube; negotiate terms and coordinate contracts and payments.
  • Develop concise creative briefs and approve content to ensure on‑brand messaging, FTC/compliance adherence and quality standards.
  • Track campaign performance and deliver weekly reports on reach, engagement, conversion, and ROI; recommend optimizations to improve outcomes.
  • Collaborate with brand, creative, and paid media teams to align influencer assets with larger campaign strategies and repurpose content for owned channels.
  • Maintain an up-to-date creator database and manage campaign budgets, timelines and post‑campaign reconciliations.

Skills & Qualifications
Must-Have

  • Influencer marketing platforms
  • TikTok
  • Instagram
  • YouTube
  • Campaign analytics and reporting
  • Google Sheets

Preferred

  • Meta Business Manager
  • Social listening tools (Brandwatch, Meltwater)
  • Basic video editing tools (CapCut, Premiere Rush)

Benefits & Culture Highlights

  • On-site, collaborative marketing team with direct access to creative and performance stakeholders.
  • Clear ownership of campaigns and fast feedback cycles — opportunity to scale successful pilots into national programs.
  • Learning-first culture with exposure to cross-functional analytics, paid media and brand strategy.

This role is ideal for proactive, metrics-driven marketers who love building creator relationships and translating short-form content into measurable business impact. Apply if you enjoy a hands-on, fast-paced on-site environment and want to grow into a lead role in influencer and creator marketing.

Skills: analytics,paid media,campaigns,google sheets,youtube,influencer marketing,influencer,instagram

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