Brand & Content Marketing Manager

2 days ago

Chennai, Tamil Nadu, India Aspire Software Full time

Description
Aspire Software's
Hospitality Vertical
, home to the trusted
roommaster
brand, is seeking a creative and strategic
Brand & Content Marketing Manager
to drive brand growth, storytelling, and marketing impact across all channels.

You'll report to the Director of Marketing and play a key role in shaping how our hospitality brands communicate globally. Leading a network of writers, freelancers, and creative partners, you'll develop and execute content and campaign strategies that
bring our hospitality technology to life for hoteliers worldwide
.

This role is ideal for a fast learner who thrives in a dynamic environment—someone willing to wear multiple hats, roll up their sleeves, and take ownership from strategy to execution. You'll combine creativity with data, leveraging
HubSpot, AI tools
, and emerging marketing technologies to drive awareness, engagement, and measurable results.

What You'll Do

Strategy & Planning

  • Develop and execute the brand and content strategy to support Aspire's hospitality GTM objectives.
  • Align content and brand campaigns with product launches, lead generation initiatives, and customer engagement goals.
  • Collaborate across marketing to ensure content supports all campaigns and GTM motions.

Brand & Content Creation

  • Manage the creation, review, and publishing of all content types — including ebooks, lead magnets, blogs, PR articles, email campaigns, case studies, website copy, and social media posts.
  • Work with freelancers, agencies, and internal teams to ensure brand tone and product accuracy in every asset.
  • Maintain cohesive brand messaging and visual standards across all channels.

Campaign Management

  • Plan and execute brand-driven campaigns — including product GTMs, webinars, customer storytelling, and partnership initiatives.
  • Coordinate campaign assets, ensure on-time execution, and oversee distribution through HubSpot and other channels.
  • Champion innovation and experimentation in campaign execution, exploring AI-generated content, automation, and emerging formats.

Reporting & Optimization

  • Measure and analyze campaign performance using HubSpot Marketing Hub, Google Analytics, and other reporting tools (such as Looker Studio or Power BI).
  • Present post-campaign insights with actionable recommendations to improve engagement and ROI.
  • Track and optimize content performance metrics to guide future strategy.

Requirements

  • A strategic B2B marketer with 5–8 years of experience in SaaS marketing
  • Hotel technology background or experience is an added advantage.
  • Experienced in content strategy, brand management, and campaign execution.
  • Hands-on with HubSpot Marketing Hub
  • Familiar with Google Analytics, Surfer SEO, Ahrefs, and Webflow (content publishing).
  • Strong in leadership and communication, capable of managing freelancers, agencies, and multiple stakeholders with clarity and confidence.
  • Knowledge of Zapier for automation and Salesforce CRM / Account Engagement (Pardot) is a plus.
  • A fast learner who adapts quickly, embraces new tools, and executes with ownership.
  • Organized, proactive, and results-oriented.

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