Brand Marketing Manager

1 week ago

Chennai Tamil Nadu India, Tamil Nadu ZoomRx Full time

About ZoomRx We dare to be different. We help leading biopharmaceutical companies answer questions no one else can—blending life sciences expertise, cutting-edge technology, and data-driven insights to unlock breakthroughs that improve lives. We make life sciences breakthroughs, break through. Our greatest asset is our people — a community of talented, driven individuals passionate about making an impact. In our flat structure, everyone is encouraged to take risks, learn, and grow. Learn more about the work we do at the ZoomRx blog.What will you be a part of?As Brand Marketing Manager, you'll build and scale ZoomRx's organic brand presence across multiple channels. This role demands a strategic operator who can establish repeatable processes, elevate executive visibility, and translate brand activity into measurable business impact. You'll own the systems and workflows that drive consistent brand performance while embodying our Creative Sage archetype—combining deep expertise with innovative thinking. Why this role matters: Build ZoomRx’s organic brand presence, distribute thought leadership and capture earned media, grow executive visibility, and elevate event impact.Location: Chennai (Hybrid)Roles/Responsibilities:Lead organic social strategy (LinkedIn-first): build scalable content calendars, processes & performance frameworks across 5–10 product linesRun thought leadership distribution: repurpose content, manage syndication, maintain consistent executive voice across owned, earned & social channelsManage earned media ops: build journalist relationships, coordinate contributed articles & speaking slots, track PR metrics, and drive award submissionsDrive executive visibility programs: social coaching, byline pipelines, conference workflows & quarterly visibility reportingOwn tradeshow execution end-to-end: booth strategy, speaking abstracts, promo campaigns, pre/post-event nurture & attribution trackingBuild brand performance measurement: define KPIs, create dashboards, establish reporting cadence & deliver insightsCollaborate cross-functionally with Product, Sales & Design to maintain brand consistency and align messaging to business goalsQualification:• 5+ years in B2B brand/content/social marketing (life sciences, healthcare, SaaS preferred)• 3+ years activating brand across digital channels — website, social, email, landing pages• Hands-on with CMS platforms (WordPress, HubSpot CMS)• Proven ability to build organic social programs with measurable growth (portfolio required)• Experience driving earned media, contributed articles & industry speaking opportunities• Strong process mindset — workflows, SOPs & scalable systems• Outstanding editorial judgment & copywriting; able to simplify complex topics• Experience partnering with C-suite & SMEs to create authentic thought leadership• Skilled with social management tools (Hootsuite/Sprout) + LinkedIn analytics + PR tools• End-to-end tradeshow management (booth planning → execution → reporting)• Data-driven with ability to link brand metrics to business results• Highly organized, detail-focused & great at managing parallel projectsWhat we offer:Unlimited Paid Time OffWellness HolidaysPaid Parental LeaveDecentralized Learning & DevelopmentTeam-Specific Learning OpportunitiesHigher Education BenefitOffice Parties & Engagement ActivitiesFlexible Work OptionsAnd more*Final Compensation for this position will be based on several factors, including relevant experience, demonstrated skills, and geographic location.

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