Brand Lead
7 days ago
Role
Brand Lead
Job Level/ Designation
M2, AGM
Function / Department
Circle Marketing
Location
TNC
Job Purpose
To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results
Key Result Areas/Accountabilities
- Brand health monitoring - Identify Circle business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC
- Budgets Management: Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/circle Ops Leads
- Circle Product Campaigns:
- Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
- Monitor & collate performance results for respective circle – share with corporate circle spoc
- Corporate campaigns:
- Align GTM plans for Circle basis circle budgets
- Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
- Monitor & collate results for respective circle– share with corporate circle spoc
- Retail & Trade Engagement: Smooth implementation of each signage campaign. Update and maintain retail signage database. Provide complete marketing support to existing and upcoming stores.
- Circle Activation/events /sponsorships– Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
- In Market visibility: Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans
- Internal Communication: Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team
- Lead PR plan for circle
- Brand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
- Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards
Core Competencies, Knowledge, Experience
- Strategic thinking and knowledge of fundamentals of brand building
- Creative thinking
- Collaboration
- Process orientation
- Analytical skills
Experience of 7-9 years in brand communications
Must have technical / professional qualifications
MBA in Marketing is preferred
Internal Job Description Footer
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Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
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