Marketing Manager

2 weeks ago

Chennai Tamil Nadu India, Tamil Nadu Wonderla Holidays Ltd. Full time

Key Responsibilities

Marketing Strategy & Planning

● Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.

● Plan integrated campaigns for season launches, festivals, new attractions, and special events.

● Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis.


Digital & Performance Marketing

● Coordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness.

● Monitor website traffic, conversion rates, and online booking performance.

● Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence


Offline & BTL Marketing

● Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations

● Ideate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM)

● Build partnerships with local businesses, RWAs, malls, and tourism stakeholders

● Organize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets.

● Associate with relevant regional events to build awareness and affinity


Content & Communication

● Partner with the design team for creation of park-level creatives, videos, and branded content

● Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone

● Liaise with the PR team for press releases, media visits, and crisis communication.

● Ensure compliance with brand guidelines & maintain a consistent brand voice.

● Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required


Budget & Reporting

● Manage the park’s marketing budget effectively, optimizing ROI on every activity

● Track KPIs: footfall, revenue growth, NPS, engagement, lead generation, and campaign performance

● Prepare monthly and quarterly reports for internal reviews


Requirements

Education & Experience:

● Total 5–9 years of experience in marketing in consumer-facing brands with exposure to Digital as well as Offline marketing, and with minimum of 4 years experience in the Chennai and Tamil Nadu market.

● Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred.

● For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory

Skills & Attributes:

● Strong understanding of regional markets and consumer behavior

● Well-versed with Tamil and English

● Proficient in digital marketing tools, Google Analytics, Social media platforms

● Understanding of local creator economy & influencer marketing trends

● Creative, data-driven, and highly organized

● Excellent communication and stakeholder management

● Passion for innovations, entertainment and customer experience

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