Digital Marketing Manager

2 weeks ago

Chennai Tamil Nadu India, Tamil Nadu TECEZE Full time

Job Title: Digital Marketing Manager

Location: Bangalore / Chennai

Experience Required: 5 to 8 years

Industry: Digital Marketing / Advertising / IT Services

Client Focus: USA & UK-based clients

Job Summary:

We are seeking a results-driven and strategic Digital Marketing Manager with a proven track record of managing and delivering performance-driven campaigns for clients based in the USA and UK. The ideal candidate will lead end-to-end digital marketing initiatives, manage cross-functional teams, and maintain strong client relationships with a focus on ROI, lead generation, and brand visibility across digital platforms.

Key Responsibilities:

Client Strategy & Relationship Management

  • Understand business goals of US/UK clients and create tailored digital marketing strategies.
  • Act as the primary point of contact for assigned international accounts.
  • Present digital marketing plans, performance reports, and insights to stakeholders regularly.
  • Manage expectations and ensure high levels of client satisfaction and retention.

Campaign Planning & Execution

  • Develop and execute integrated digital campaigns across SEO, SEM, Paid Social, Email Marketing, Display, Content Marketing, and more.
  • Plan and optimize campaigns for performance metrics such as CPL, CPA, ROAS, CTR, and engagement.
  • Oversee the creation of ad creatives, copywriting, and content calendars aligned with client brand messaging and compliance requirements.

Team & Project Management

  • Lead a team of SEO specialists, PPC experts, social media managers, designers, and content writers.
  • Assign tasks, set deadlines, and monitor deliverables to ensure timely execution.
  • Collaborate with creative and tech teams for website enhancements, landing pages, A/B testing, and funnel optimization.

Analytics & Reporting

  • Monitor, analyze, and report on campaign KPIs using tools like Google Analytics, GA4, Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, etc.
  • Identify opportunities for campaign optimization and growth.
  • Create weekly/monthly reports with insights and actionable recommendations.

Market Research & Trend Analysis

  • Stay updated with the latest digital marketing trends, algorithms, and tools—especially for the US and UK markets.
  • Conduct competitor and audience research to inform campaign strategies.

Required Skills & Experience:

  • 5+ years of hands-on digital marketing experience, with at least 2 years managing international clients (US/UK).
  • Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, Google Analytics, HubSpot or similar CRM tools.
  • Experience with B2B and B2C marketing models.
  • Excellent project management and team leadership skills.
  • Strong English communication and presentation skills.
  • Familiarity with data privacy laws and ad policies applicable in the US/UK (e.g., GDPR, CCPA).

Preferred Qualifications:

  • Bachelor’s/Master’s degree in Marketing, Business, Communications, or related field.
  • Google Ads and Analytics Certification.
  • HubSpot, Meta Blueprint, or LinkedIn Ads Certification is a plus.
  • Experience working in an agency setup with multiple concurrent projects.

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