Content Marketing Manager

Location:Chennai, IndiaCompany:TagalysCTC: 9-13 LPA (Depending on experience)About TagalysTagalysis avisual merchandising platform built for fashion and lifestyle brands on Shopify. We work with brands like Fila, Crocs, Lovisa, Timex, Meshki, and many more across the UK, US, Australia, and beyond.We're a bootstrapped, profitable startup helping fashion and lifestyle brands merchandise smarter. Our customers use Tagalys to reduce hours of manual effort and turn product discovery into a highly curated, high-converting experience.Our product is world-class, our customers love us (seriously, read ourG2 reviews), and now we need to show up more consistently, creatively, and compellingly – across search, social, events, and every other moment that matters. That's where you come in.The RoleThis role sits at the intersection of content marketing and product marketing.You'll take our product, customers, and use cases, and turn them into content that drives awareness, understanding, trust, and sales enablement.If you're a strong writer who enjoys going deep into product, understanding customers, and crafting narratives that spark interest, this role is for you.What you will own:Product & Content creationYour core responsibility is to translate our product features into clear, compelling stories that fashion merchandisers care about. You will create:Product-focused blogsLanding pages and feature pagesCase studies & customer storiesComparison sheets, sales one pagers, and pitch narrativesFeature release content (Update pages, feature briefs, support in help docs)Product marketing assetsLinkedIn postsEmail contentClear briefs for designer and/or developer.Everything you write must be benefit-focused for our ICP, accurate, and LLM friendly.Messaging & Narrative DevelopmentYou will ownProduct positioning (with the leadership)Feature messagingProblem → Solution → Proof narrativesCompetitive clarityMaintaining the Tagalys voice.Your job is to ensure that anyone reading content from Tagalys should understand what we do, why it matters, and how it helps them get results.Campaign & initiative executionYou will work with the leadership and turn GTM ideas into campaignsBuild assets for downloadables, events, and webinarsDesign market/category playbooks.Create LPs, emails, social snippets, and nurture flowsWork with partners for co-marketingRepurpose content from panels, speaking sessions, webinars, etcMaintain clarity, consistency, and quality across all assetsSales & customer success enablementRefresh and maintain library of assets needed by Sales and CXCreate assets sales can use in conversations (support)Make product capabilities easy to understandEnsure every feature release has supporting contentBasically, everything that helps sales → MQL → SQL conversations.Marketing operations & analytics (limited)Ensure campagns have UTMs, tracking, and simple measurability. Maintain content attribution (as possible)Track performance of blogs, social, nurture sequences, landing pages, sales content usage, etcMaintain dashboards for reportingCross-functional collaborationYou will work closely with:CEO (for strategy + direction)Sales (for enablement + content needs)Product (for feature understanding)Customer Success (for customer insights + case studies)Design + webflow developer (for execution of assets)Leading Indicators (What you'd own)Monthly Output4-6 blogs (as needed)1-2 landing/feature pages6-8 LinkedIn postsNurture sequence as neededDownloadable as neededProduct release content as needed100% structured for LLM DiscoveryabilityQuality indicatorsWebsite visits to core pages (feature, product, pricing, demo)Avg time on page > 1min 30 s (after 30 days for pages created by them)Maintain bounce rate of