Influencer Marketing

1 day ago

Pune, Maharashtra, India Maxamtech Digital Ventures Full time ₹ 5,00,000 - ₹ 25,00,000 per year
Overview: The Influencer Marketing role is critical to our organization as it involves collaborating with influencers to promote our brand and products, reach new audiences, and increase engagement. This role plays a key part in driving brand awareness and impacting consumer behavior through influential individuals and trendsetters in various industries.Key Responsibilities:
  • Identify and build relationships with influencers and key opinion leaders in relevant industries.
  • Develop and execute influencer marketing strategies and campaigns to drive engagement and brand awareness.
  • Create compelling and creative content collaborations with influencers to promote our brand and products.
  • Track and analyze campaign performance and provide regular reporting on metrics such as reach, engagement, and conversions.
  • Stay updated on industry trends and best practices in influencer marketing to continuously optimize strategies.
  • Negotiate and manage contracts and agreements with influencers and content creators.
  • Collaborate with cross-functional teams to integrate influencer marketing into overall marketing strategies and initiatives.
  • Manage influencer content calendars, ensuring timely and impactful content delivery.
  • Monitor and manage influencer relationships, ensuring alignment with brand values and messaging.
  • Stay informed about relevant regulations and guidelines for influencer marketing.
  • Cultivate and maintain a network of influencers for various promotional opportunities and partnerships.
  • Brainstorm and propose new and innovative influencer marketing ideas and tactics.
  • Coordinate and oversee influencer events, partnerships, and activations.
  • Contribute to influencer-paid media strategies and budget allocation.
Required Qualifications:
  • Bachelor's degree in Marketing, Communication, Business, or related field.
  • Proven experience in influencer marketing, social media marketing, or related roles.
  • Demonstrated success in developing and executing influencer campaigns with measurable results.
  • Strong understanding of social media platforms and their respective best practices.
  • Exceptional communication and interpersonal skills for building and maintaining influencer relationships.
  • Ability to think creatively and strategically while handling multiple projects simultaneously.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Proficiency in influencer marketing tools and platforms, such as influencer discovery and performance tracking software.
  • Up-to-date knowledge of industry trends and regulatory requirements for influencer marketing.
  • Excellent negotiation and contract management skills.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.
  • Proactive and detail-oriented approach to influencer partnerships and campaigns.
  • Experience in budget management and ROI analysis for influencer marketing initiatives.
  • Strong organizational and project management skills.
  • Passion for and understanding of influencer culture, trends, and dynamics.

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