Influencer Marketing Manager
1 day ago
Company Description
Digital Partners IT Solution Pvt Ltd. is a leading IT company dedicated to delivering high-impact solutions and exceptional results for businesses of all sizes. Renowned for pushing the boundaries of innovation, we strive to set new standards for excellence in the digital marketing industry. Our commitment ensures that clients achieve their digital marketing goals through cutting-edge strategies and superior execution.
Role Description
• Training Development:
o Design and deliver training programs, workshops, and materials for influencers on branding, content creation, social media engagement, and platform-specific strategies (Instagram, TikTok, YouTube, etc.).
o Create step-by-step onboarding materials for new influencers or ambassadors.
• Content Strategy & Guidance:
o Educate influencers on storytelling, copywriting, and visual branding techniques.
o Guide them on staying compliant with FTC guidelines and brand tone-of-voice.
• Collaboration with Marketing Team:
o Work with campaign managers to align influencer content with current marketing initiatives.
o Share influencer insights and feedback to improve campaign planning.
• Platform Training:
o Train influencers to use tools like Canva, video editing software, analytics dashboards, affiliate platforms, or brand collaboration tools.
Qualifications
- Proven experience in identifying and engaging influencers
- Strong skills in developing influencer marketing strategies and managing relationships
- Excellent content creation and communication skills
- Ability to track and analyze the success of influencer campaigns
- Proficient in negotiation and partnership management
- Ability to work on-site in Pune
- Bachelor's degree in Marketing, Communications, or a related field
- Experience in the digital marketing industry is a plus
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