Marketing Manager

2 days ago

Pune, Maharashtra, India Codvo Full time ₹ 12,00,000 - ₹ 36,00,000 per year
About is a next-gen AI and engineering company helping global enterprises transform through Generative AI, Cloud-native platforms, and Product Engineering. With proprietary platforms like NeIO and Pulse, we're enabling faster, smarter, and scalable digital transformation for industries including Energy, Retail, Travel, BFSI, and Healthcare. As we gear up to launch new AI-powered products and expand global presence, we are seeking a marketing leader to define how influences the market, shapes perception, and creates a movement. Role Overview We are looking for a strategic and creative Influence Marketing Leader to design and execute a go-to-market (GTM) strategy for 's product and platform offerings. This is not just a brand-building role—it's about turning Codvo into a category-defining AI brand through compelling narratives, thought leadership, digital campaigns, and partner amplification. You will lead the creation of a full-spectrum influence strategy by leveraging social media, partner ecosystems, industry events, PR, analyst relations, and executive visibility to shape 's presence across key verticals. Key Responsibilities
  • Define and execute the GTM influence marketing strategy for 's AI and product portfolio.
  • Build and amplify 's voice across social media, digital platforms, and influencer networks.
  • Position Codvo's leadership team as thought leaders through blogs, LinkedIn, podcasts, media, and speaking engagements.
  • Manage end-to-end influencer and partner marketing campaigns, working closely with channel partners and technology alliances.
  • Lead Codvo's presence in industry forums, webinars, and conferences, driving awareness and pipeline generation.
  • Establish strong relationships with analyst firms, media outlets, and industry communities to elevate brand perception.
  • Build an editorial calendar, manage digital content production, and drive high-velocity campaign execution.
  • Collaborate with sales and product teams to align messaging and storytelling with customer needs and strategic priorities.
Required Qualifications
  • 10+ years of experience in B2B tech marketing, preferably in SaaS, AI, Cloud, or enterprise software space.
  • Proven experience in building or scaling the market presence of a technology product or services brand.
  • Deep knowledge of influence marketing, digital brand amplification, and GTM planning.
  • Strong understanding of social and content platforms (LinkedIn, YouTube, X, Medium, etc.) and engagement best practices.
  • Excellent storytelling, communication, and creative campaign planning skills.
  • Prior experience collaborating with founders, sales, and product teams in fast-paced startup or growth environments.
  • Demonstrated thought leadership and comfort representing the brand externally or enabling others to do so.
Preferred
  • Existing relationships with analysts, influencers, or ecosystem players in the AI/Cloud space.
  • Global exposure or experience in marketing to multiple regions (e.g., North America, Middle East, APAC).
  • Background in journalism, communications, or digital media is a plus.
Why Join
  • Shape the brand identity and GTM strategy of one of the most exciting AI firms on the rise.
  • Work with visionary leadership and cross-functional teams building real impact in AI and product innovation.
  • Opportunity to lead high-visibility initiatives with measurable influence on company growth.
  • Flexible working, competitive compensation, and creative freedom to experiment and lead.

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