online ads specialist meta
1 day ago
We are looking for a highly skilled Strategist / Ads Specialist to manage and scale our Meta Ads (Facebook/Instagram) and Google Ads campaigns. The ideal candidate should have a strong understanding of performance marketing, campaign optimization, audience research, and ROI-driven strategies for e-commerce/nutraceutical/ayurvedic brands.
Key Responsibilities Meta Ads (Facebook & Instagram)
- Plan, create, and optimize campaigns for conversions, leads, and sales.
- Build custom audiences, retargeting funnels, and lookalike audiences.
- Test creatives, ad copy, and formats to improve performance.
- Monitor metrics like ROAS, CPL, CPM, CTR, and CAC.
Google Ads
- Manage Search, Display, Performance Max, and YouTube Ads.
- Conduct keyword research, competitor research, and ad copy creation.
- Optimize bidding strategies, quality score, and landing page relevance.
- Track conversions and manage budgets efficiently.
Strategy & Growth
- Create full-funnel marketing strategies to improve sales and revenue.
- Work with content, design, and sales teams to align ads with brand goals.
- Prepare weekly performance reports and actionable insights.
- Run A/B tests to improve ad performance continuously.
Job Types: Full-time, Permanent
Pay: ₹342, ₹1,562,571.59 per year
Work Location: Remote
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