Meta Ads

1 week ago

Remote, India Nextstep Counseling Services Full time

Next Step Edu is an education startup dedicated to bridging the gap between students, schools, and top universities. We focus on career counseling, online degree admissions, school seminars, and innovative student programs.

**Role Overview**:
We are seeking a results-driven **Meta Ads & Social Media Growth Executive** to lead and manage our paid campaigns on Meta (Facebook & Instagram) and drive organic page growth. You will be responsible for generating quality leads for our online degree programs and increasing genuine engagement on our page.

**Key Responsibilities**:

- Strategize, create, and manage **Meta ad campaigns** focused on lead generation.
- Monitor ad performance and optimize campaigns for **better ROI and CPL**.
- Grow the company’s social media pages with **genuine, relevant followers**.
- Use insights to **build engagement** through reels, posts, and stories.
- Collaborate with the content team to ensure **brand consistency**.
- Track lead quality and work closely with counselors to **ensure conversions**.
- Stay up to date with trends, algorithm changes, and Meta policies.

**Requirements**:

- Proven experience in **Meta Ads Manager** and lead generation campaigns.
- Strong understanding of **audience targeting, pixel tracking**, and remarketing.
- Ability to analyze data and make strategic decisions.
- Familiarity with **education or career counseling domain** is a plus.
- Creative mindset and ability to suggest engaging content ideas.
- Experience in **growth hacking and organic page development** is preferred.

**What We Offer**:

- Opportunity to work with a **fast-growing ed-tech startup**.
- Performance-based incentives and bonus.
- Flexible working hours and **creative freedom**.
- Potential for long-term association and growth.

**Job Types**: Full-time, Freelance
Contract length: 6 months

Pay: Up to ₹30,000.00 per month

Work Location: Remote

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