Business Head

Role & responsibilities

1. Product Strategy & Roadmap

• Define, own, and execute the product portfolio strategy for MV switchgear for the products of SBU1.
• Ensuring products in line with the market requirements of existing and future markets so that the share of existing contribution only from Utility is evenly divided between the other market segments of Industry and Exports.
• Ensuring Type tests, certifications are updated for credentials as per market needs and customer QR requirements at any given time.
• Updated specifications to ensure competitiveness for each market segment in our product portfolio
• Ensuring approvals are obtained from customers for increased market penetration in new markets and territories like Industry & Exports
• Develop and manage a 35 year product roadmap aligned with the Vision, Mission, Business strategy, market dynamics, and technology evolution.
• Develop New products as per customer needs and market requirements in line with organization Vision for 2030.
• Identify market gaps, opportunities, and adjacencies to expand the existing product portfolio.
• Enhance the existing product specifications periodically to meet the market demands and competitor analysis

2. Market & Customer Insights

• Analyze market trends, customer requirements, regulatory frameworks, and competitor landscape.
• Always ensure that the product portfolio is updated and upgraded to meet the changing needs of customer and market, the specification & QR needs, certification and regulation and being ahead of the competition.
• Drive Voice of Customer (VoC) initiatives to shape product features and innovations.
• Work closely with the FES and the Customer Care Dept to capture the voice of customer and proactively meet the demands
• Ensure communication in CRRM of customer needs within the SBU on quality, safety, manufacturing practices to be able to compete with the Best in the market segments
• Benchmark global best practices and adapt to local/regional market needs.
• Bring about awareness in the SBU on the newer trends in the market, competition and enable targeting the improvements for meeting the market demands for growth in market segment wise penetration.

3. Business & Financial Management

• Own product P&L, ensuring profitability, cost optimization, and lifecycle management.
• Will ensure that the Gross margin(GC) of each order is as per the guidelines of the market segment, enabling a healthy bottom line( NS) as per target for FY
• This will be achieved with proper product portfolio management, availability of the specifications for each product to compete in the market
• Driving the competitive costing, estimation, optimized engineering and driving the cost of materials with SCM.
• Enhance the profitability of orders in the SBU by strategic planning of product specifications and removing unfavourable competition
• Work on getting the inputs of market and competition on technical competencies to be developed in product and productivity, quality and cost to ensure that only healthy customers are available to customer.
• Ensure Order Booking Targets are in line with Revenue Contribution from each market segments targeted for the financial year and for the coming financial year.
• Define pricing strategies, positioning, and value proposition for all product groups
• Ensure proper pricing strategy with adequate market intelligence and updated product credentials and specifications to be able to beat competition at any given time
• Partner with supply chain and operations to ensure cost competitiveness and timely

product availability.

• Ensure the optimized cost for each product in order to be able to compete in the market
• Involve and ensure that the requisite Design changes are incorporated as per needs of customer for achieving the optimized cost through SCM
• Work with Engineering to ensure that optimized product solution is offered and is not over engineered but optimized as per need of customer
• Work closely with SCM to ensure that the component cost are as per market and highly competitive to be able to compete with the market prices

4. Innovation & Technology

Collaborate with Technology Centre/R&D to define product specifications, features, and innovation priorities.

• Prepare the Business Plan for any existing product development(changes) and new product development with complete market share inputs and targeted Business potential and ROI
• Work with targets on Existing & New products on development, certification, type tests in line with market demands
• Drive digitalization, sustainability, and smart gridready product initiatives.
• Give inputs on products that are required in market proactively to the TC and R&D for development of products that would enhance profitability
• Prepare a phase wise plan for new product development in line with automation, sustainability and safety guidelines of the product group along with TC and R & D.
• Ensure compliance with global standards (IEC/IEEE/IS) and certifications at any given time.

5. Cross-functional Leadership

• Work closely with Sales & Marketing to enable go-to-market strategies, product launches, and channel development.
• Develop the go to market strategies for the market segment targeted with inputs from the front end sales teams
• Execute the product launches and presentations in exhibitions, seminars in line with the product groups and market demands
• Collaborate with Manufacturing/Operations/SCM for design-to-cost, quality improvement, and delivery.
• Communicate in CRRM about the development, enhancement and changes in practices, product and work culture needs in line with customer demands
• Provide technical and commercial training to sales, channel partners, and service teams.
• Highlight training needs to match upto the market needs as per customer feedback, market demands and competition anlaysis.

6. People & Leadership

• Build and lead a high-performing product management team.
• Develop talent pipeline with strong product, application, and commercial expertise.
• Foster a culture of customer-centricity, agility, and innovation within the business unit.