Lifecycle Marketing Manager

WHO WE ARE

We've been obsessed with brains. We believe everyone deserves a sharper, healthier mind. More than 100 million people turn to Lumosity to boost focus, strengthen memory, and think faster — making brain training part of their everyday lives. We also support the Human Cognition Project, collaborating with over 90 university partners to advance research in cognitive training.

We're here to do the best work of our lives — building products that make minds sharper and healthier. Join us and help shape the future of brain health.

WHAT WE'RE LOOKING FOR

As a Lifecycle Marketing Manager at Lumosity, you'll own our email and push communication channels and drive engagement across millions of users worldwide. As part of our Growth team, you'll design and execute marketing strategies and automations that engage users, encourage daily training, and drive subscription growth.

You'll be responsible for building and optimizing multi-channel journeys — from onboarding through long-term engagement and winback — across email, push notifications, and in-app messaging using Braze.

Our ideal candidate blends strategic insight and hands-on execution, with a passion for data, experimentation, and behavioral psychology.

KEY RESPONSIBILITIES

• Analyze customer acquisition, retention, churn, and transaction data to uncover insights.
• Build, maintain, and automate dashboards and reports for business stakeholders.
• Conduct deep dives into structured and unstructured data to identify trends, anomalies, and opportunities.
• Support root cause analysis for metric changes and provide actionable recommendations.
• Partner with product and business teams to define, track, and measure KPIs.
• Assist in A/B test design, feature evaluations, and campaign analysis.
• Ensure data accuracy, consistency, and completeness across reporting pipelines.
• Collaborate with engineers and analysts to improve data quality and infrastructure (Snowflake, pipelines, BI tools).

WHAT YOU HAVE

• Own Lumosity's email, push, and in-app messaging strategy end-to-end — from audience segmentation to creative execution.
• Create personalized lifecycle journeys by mapping key user states and behavioral triggers that guide users through onboarding, activation, habit formation, and subscription conversion.
• Build and optimize triggered and automated campaigns using Braze Canvas and Liquid personalization.
• Develop re-engagement and winback campaigns that bring users back into training routines.
• Manage the weekly newsletter and content calendar highlighting new content, product features, and brain training insights.
• Continuously A/B test subject lines, creative, and timing to optimize performance.
• Track and analyze lifecycle KPIs including activation rate, engagement frequency, retention, and conversion to premium.
• Collaborate cross-functionally to align messaging across growth, science and product initiatives.
• Shape the long-term lifecycle roadmap, championing smarter automation and user-state personalization.

WHO YOU ARE

• Experience working cross-functionally with product, science & business teams.
• Excellent communication skills and attention to detail in campaign execution.
• Creative mindset and a willingness to experiment — both in content and process.
• Love combining data, psychology, and storytelling to motivate users.
• Enjoy running experiments and turning insights into smarter campaigns.
• Can move fluidly from concept to execution to analysis.
• Believe in Lumosity's mission to make cognitive training engaging and accessible for everyone.
• Share the same
  vibe
  as we do

WHAT YOU HAVE

• 2–5 years of experience in lifecycle, CRM, or retention marketing, ideally for a subscription or consumer tech product.
• Hands-on experience with Braze (Canvas, Segmentation, Liquid personalization, and A/B testing) or an equivalent CRM tool.
• Strong grasp of email and push marketing best practices and user behavior analytics.

Bonus Skills:

• Proficiency in responsive HTML/CSS for email optimization.
• Familiarity with behavioral or state-based personalization frameworks.
• Experience with content or copywriting for user engagement campaigns.

WHAT WE OFFER

• The excitement and flexibility of an early-stage startup with the stability of a mature business
• Competitive salary and equity packages
• AI is in our DNA. From Cursor to ChatGPT, v0 to Claude, we use cutting-edge tools to focus on the things that matter
• Hybrid work model: 3 days a week in office, designed for deeper collaboration and the fun of working side-by-side. Expect spontaneous whiteboard sessions, team lunches, and regular board-game hangouts
• Flexible paid time off
• Comprehensive, company-sponsored medical insurance (including spouse, children and parents/in-laws)
• Annual learning stipend for courses, books, and upskilling
• Office commute expense reimbursement and a location just a short walk from the nearest metro
• Set in a lively neighborhood with plenty of cafés and hangout spots to explore after work
• Monthly fitness/wellness reimbursements
• Catered lunches and a fully stocked pantry — complete with the real MVP: strong South Indian filter coffee. And a library nook stacked with books you'll actually want to read
• Free Lumosity Family subscription — finally, a way to settle once and for all who's the real genius in the family

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