Customer Lifecycle Manager

7 days ago

Bengaluru Rural, India AppsForBharat Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About Job
The Customer Lifecycle Manager will drive organic, product-led user retention and app stickiness by defining strategies to maximize feature adoption and daily/weekly usage, ultimately building the product's defensive moat. This role requires a primary focus on user engagement and product stickiness in a consumer app.

Skills & Qualification

  • Experience: You have 4-6+ years of experience in Product Management, Growth, or Lifecycle, with a primary focus on product stickiness and user engagement in a consumer app.
  • Product Sense: You possess a demonstrated ability to influence the product experience. You are deeply comfortable speaking the language of UX/UI Design and influencing the Product roadmap.Technical Tools: You have strong proficiency in Product Analytics tools (e.g., Amplitude, Firebase, Mixpanel) to diagnose user behavior and identify engagement loops.
  • Analytical Mindset: You demonstrate expert-level cohort analysis ability, focusing on retention curves, feature adoption, and session frequency. You are able to translate qualitative insights into measurable product requirements.

Responsibilities

  • Strategy & Product Influence (The "Why" and "What")

  • Engagement Roadmap Ownership: Define and own the strategic roadmap to improve core app stickiness (DAU/MAU) and increase the adoption rate of key non-monetary product features.

  • UX/UI Partnership: Directly partner with UX/UI Design and Product Teams to advocate for and conceptualize new product features, design loops, and user experience enhancements that foster natural, habitual usage.
  • User Diagnosis: Own the investigation into why users stop opening the app or fail to discover key features. This includes translating behavioral data and user feedback into actionable product fixes.

  • Onboarding Strategy: Own the strategic flow of the new user onboarding experience to maximize activation and guide users to their primary "Aha" moment.

  • Lifecycle Nudge Strategy (The "How" through Communication)

  • Content Strategy: Define the strategic content and segmentation logic for all non-monetary, value-based lifecycle communications (e.g., progress tracking, usage tips, feature announcements).

  • Execution Handoff: Formally hand off fully defined communication strategies and segmentation logic to the CRM Lead for technical execution, deployment, and QA.

  • Analytics & Metrics Ownership

  • North Star Metrics: Own and report on key engagement health metrics, including Feature Adoption Rate, DAU/MAU Ratio (Stickiness), DAU Retention, and Session Frequency.

  • Experimentation Design: Design product-level and engagement-based A/B tests to maximize session frequency and feature adoption, ensuring results are clear and transferable to the Product roadmap.

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