Associate - Customer Lifecycle Management

3 days ago

Bengaluru, Karnataka, India Unacademy Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Position :
Customer Lifecycle Management Associate

Experience :
0 - 2 Years

Location :
Bengaluru (On-Site)

About Us

Unacademy is India's largest learning platform, on a mission to democratize education for every learner. What started as a YouTube channel has now transformed into a powerful education ecosystem serving millions of learners across the country. We bring together top educators, high-quality content, and innovative technology to deliver engaging learning experiences across competitive exams, professional upskilling, and foundational education. With a commitment to excellence and learner success, Unacademy is redefining how India learns - one lesson at a time.

About the Role

We are looking for a detail-oriented and analytical
CLM Associate
to join our Growth & Marketing team. In this role, you will be responsible for managing communication across the customer lifecycle, executing automated journeys, optimizing engagement, and ensuring seamless customer experiences through data-driven decision making.

Key Responsibilities:

  • Build, execute, and manage customer lifecycle campaigns across channels such as email, push notifications, SMS, Whatsapp and in-app.
  • Analyze user behavior and campaign performance to derive insights and actionable recommendations.
  • Work closely with cross-functional teams such as Business, Design, Product, Analytics and other Marketing teams to ensure a seamless customer experience..
  • Monitor performance metrics and share actionable insights to improve communication effectiveness.
  • Contribute to improving customer engagement, retention, and reactivation strategies.

Key Requirements:

  • Excellent logical reasoning
    and problem-solving skills.
  • Strong written communication skills
    in both
    English & Hindi
    .
  • Good understanding of
    data analysis
    , ability to interpret numbers, identify trends, and derive insights.
  • Hands-on experience with
    marketing automation tools
    like WebEngage, MoEngage, or Clevertap is a strong plus.
  • Ability to work in a fast-paced, collaborative environment with attention to detail.
  • Basic understanding of customer segmentation, funnels, and campaign metrics is preferred.

Why Join Us?

  • Work closely with a high-impact Growth team.
  • Opportunity to contribute directly to user engagement and retention metrics.
  • Fast-paced environment with learning and ownership opportunities.

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