
Marketing Manager
1 week ago
Role
1. Marketing Planning & Execution:
- Develop annual and quarterly marketing plans aligned with business goals.
- Plan and execute regional campaigns, promotions, and brand awareness activities.
Customize national marketing strategies for the Tamil Nadu market, considering local culture and festivals
Team Management & Coordination:
Lead a regional marketing team (in-store promoters, field marketers, and digital support).
- Allocate responsibilities and ensure timely execution of tasks.
- Conduct weekly reviews and reporting to senior management.
Provide training and performance evaluation for team members.
Brand Promotion & Event Coordination:
Plan and organize showroom launch events, seasonal festivals, and influencer marketing.
- Coordinate with local celebrities or influencers for brand association.
Monitor competitor activities and adapt strategies accordingly.
Market Research & Insights:
Analyze customer behavior and sales trends specific to the market.
- Collect feedback from customers, staffs for improvements.
- Prepare marketing reports for each campaign/event for ROI assessment.
Key Skills Required:
- Strong knowledge of Jewellery preferences and market.
- Team leadership and interpersonal skills.
- Digital marketing basics and offline marketing execution.
- Fluency in Tamil
Qualifications:
- Bachelor's/Master's degree in Marketing, Business Administration, or related field.
- 5+ years of experience in retail - Jewellery marketing with at least 2 years in a managerial/team lead role.
- Experience working in or managing marketing.
Job Type: Full-time
Work Location: In person
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