Brand Manager
1 week ago
JOB DESCRIPITION -- BRAND MANAGER
Responsibilities:
Plan and Execute the Marketing Plan for achieving target sales (offline, online, website), slow movers, cross and upsell, customer engagement and brand imagery.
Research customer, competition, market visits, interact with sales / training team for insights.
Analyze sales across channel, products, state etc. to understand gaps and opportunities of the business Past performance.
Lead the execution of the marketing plan (offline and online) and budget by briefing, coordinating, executing and reviewing all related agencies and internal customers.
Responsible for all brand communication, content and guidelines across all online or offline execution e.g. website, social media, marketplace, print advts, look & learn, banners, catalogues, events etc. (also Abroad for Ikonic Pro)
Monitor spends and campaigns (social media, performance) for better yield and target.
Innovate communication and media for higher reach and engagement with TG.
New product launch and plan Training ppt and video for educators Influencer and collaborators planning.
Customer Experience:
Website, Packaging thank you, e-comm gifts, Bot, Merchandising at Events etc.
Sales Support:
Designing all sales support communication
Design and Planning product training
E-Commerce:
Interact with the e-comm team and or marketing team of marketplace to plan and execute marketing activities and communication for various platforms.
Brand presence across platform for better conversion by providing communication and content for product and brand - images, banners, Infographics, descriptions, banners, A+, brand store etc.
Design sale, consumer promos for higher and quality sale on brand website.
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