Email Marketer

2 weeks ago

Bengaluru, Karnataka, India AlgoShack Full time

Marketer with experience in Salesforce CRM to join our dynamic marketing team. If you have a passion for B2B enterprise lead generation, account-based marketing, and crafting high-impact email campaigns, we'd love to hear from you.

Key Responsibilities

  • Plan and execute targeted B2B email marketing campaigns to nurture, engage, and convert leads.
  • Create compelling email templates and scripts tailored for different audience segments.
  • Implement account-based marketing (ABM) strategies to target high-value accounts.
  • Utilize data-driven insights to personalize and optimize email outreach.
  • Develop and execute remarketing and lead nurturing campaigns to re-engage potential customers.
  • Manage and optimize Salesforce CRM for email marketing and lead management.
  • Ensure data accuracy and segmentation for effective targeting.
  • Conduct data building, cleanup, and validation to maintain high-quality prospect lists.
  • Map the customer journey to personalize email interactions at each stage.
  • Implement email automation workflows to improve lead nurturing and customer retention.
  • Conduct A/B testing on subject lines, email content, and CTAs to enhance engagement.
  • Monitor key metrics such as open rates, CTR, and conversions, and optimize campaigns accordingly.
  • Ensure compliance with email marketing regulations and best practices.
  • Drive cold email outreach and cold calling efforts to generate new business opportunities.
  • Develop strategies for recycling leads and ensuring no opportunity is lost.
  • Leverage multi-channel approaches (email, LinkedIn, etc.) to enhance engagement.

Qualifications & Skills

  • 2+ years of experience in a digital marketing agency with hands-on email marketing experience.
  • Expertise in lead generation, account-based marketing (ABM), and B2B outreach.
  • Strong proficiency in Salesforce CRM, email marketing tools, and automation platforms.
  • Excellent copywriting skills for email campaigns and sales outreach.
  • Knowledge of target ICP identification, segmentation, and personalization.
  • Experience in data management, validation, and cleanup for effective targeting.
  • Ability to track and analyze campaign performance and optimize strategies accordingly.
  • Familiarity with remarketing, nurturing, and recycling leads for improved conversion.

Why Join AlgoShack

  • Be part of an innovative company revolutionizing software testing.
  • Work with a talented team in a fast-paced, growth-driven environment.
  • Competitive salary and benefits, including health and wellness perks.
  • Office parties, team outings, and rewards & recognition programs.
  • Opportunity for career growth and skill development.

Job Details

  • Position Available: 1
  • Job Type: Full-time
  • Notice Period: Immediate Joiner
  • Job Location: Marathalli, Bangalore

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