Email Marketing Specialist

6 days ago

Bengaluru, Karnataka, India NyxaLabs Full time US$ 40,000 - US$ 80,000 per year

Email Marketing Specialist (Hybrid )— B2C

Hybrid · Full-Time · Email & Lifecycle Marketing

About the Role

We're looking for a data-driven, creative, and technically strong
Email Marketing Specialist
to lead our lifecycle, promotional, and retention campaigns in a fast-paced
giveaway/sweepstakes B2C environment
.

Our offers move quickly — new entry packs, flash deals, member-only drops, and grand-prize announcements — and email is one of our highest converting channels. You'll play a key role in crafting high-impact Klaviyo flows and campaigns that drive purchases, increase member LTV, and push urgency during critical windows.

This is a
hybrid role
, blending in-office collaboration with remote flexibility.

What You'll Do

  • Plan, build, and execute
    high-performing email campaigns
    using Klaviyo (primary) and HubSpot.
  • Develop segmentation, personalization, and automated workflows tailored to giveaway/contest purchase behavior.
  • Write compelling copy — subject lines, hooks, CTAs, urgency messaging — that converts during limited-time drops.
  • Analyze campaign metrics (open rate, CTR, CVR, revenue per send) and optimize performance continuously.
  • Manage list health, segmentation, and deliverability to maintain strong revenue impact from email.
  • Create
    A/B testing frameworks
    for subject lines, creative, offers, timing, and audience segments.
  • Leverage
    AI tools
    to enhance content creation, personalization, segmentation logic, and predictive targeting.
  • Ensure compliance with CAN-SPAM, GDPR, and deliverability best practices.
  • Work closely with design and creative teams on high-converting layouts inspired by high-performing DR emails.
  • Collaborate with product, promo, and marketing teams to align email pushes with major prize events, deadline reminders, and member promotions.

What We're Looking For

  • 2–4 years
    email marketing or lifecycle marketing experience.
  • Professional, hands-on experience with
    Klaviyo
    (required) and HubSpot (preferred).
  • Strong understanding of email analytics, funnel metrics, and revenue-driving KPIs.
  • Proven ability to create campaigns that drive measurable results — conversions, revenue per send, LTV, etc.
  • Experience building automation workflows: welcome flows, winback, post-purchase, countdown reminders, VIP/member flows, etc.
  • Excellent copywriting skills with a strong grasp of urgency-based direct-response messaging.
  • Basic HTML/CSS for email template adjustments is a plus.

Nice to Have

  • Experience using AI tools for email generation, segmentation, or optimization.
  • Background in
    e-commerce, DTC, or giveaway/sweepstakes email marketing
    .
  • Experience with CRM systems and integrations.
  • Understanding of lifecycle marketing, customer journeys, and behavioral triggers.

Benefits

  • Competitive salary
  • Hybrid schedule
    (in-office collaboration + WFH flexibility)
  • Work directly on high-volume B2C giveaway/sweepstakes campaigns
  • Professional development opportunities
  • Collaborative, fast-moving team environment

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