Marketing Analytics Team Lead

About Us
Zelis is modernizing the healthcare financial experience in the United States (U.S.) across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

Why We Do What We Do
In the U.S., consumers, payers, and providers face significant challenges throughout the healthcare financial journey. Zelis helps streamline the process by offering solutions that improve transparency, efficiency, and communication among all parties involved. By addressing the obstacles that patients face in accessing care, navigating the intricacies of insurance claims, and the logistical challenges healthcare providers encounter with processing payments, Zelis aims to create a more seamless and effective healthcare financial system.

Zelis India plays a crucial role in this mission by supporting various initiatives that enhance the healthcare financial experience. The local team contributes to the development and implementation of innovative solutions, ensuring that technology and processes are optimized for efficiency and effectiveness. Beyond operational expertise, Zelis India cultivates a collaborative work culture, leadership development, and global exposure, creating a dynamic environment for professional growth. With hybrid work flexibility, comprehensive healthcare benefits, financial wellness programs, and cultural celebrations, we foster a holistic workplace experience. Additionally, the team plays a vital role in maintaining high standards of service delivery and contributes to Zelis' award-winning culture.

Position Overview
The Marketing Analytics Manager will lead a high-performing team focused on transforming industry and marketing data into actionable insights. This role will be responsible for managing the local research, competitive intelligence and analytics teams and their operations, as well as driving data-driven decision-making. The individual will collaborate with global stakeholders to enable transparency, accuracy, and business impact.

THE EXPECTATIONS
Leadership

• Build and mentor a team of analysts, ensuring continuous upskilling in advanced analytics, BI tools, competitive intelligence tools and domain knowledge.
• Manage and update processes for effective data and communications flow and deliverable handoffs across the teams in Hyderabad and with US-based matrix managers.
• Collaborate with senior leadership to define KPIs, performance dashboards, and establish robust data governance practices
• Maintain transparent, bi-directional communication with U.S. stakeholders, aligning expectations, workload, and capacity while identifying opportunities to enhance both capabilities and processes.
• Acts as guide for projects and is actively involved to meet schedules and resolve problems.

Analytics & Insights Delivery

• Translate complex healthcare, financial, and marketing datasets into actionable insights for business units.
• Provide actionable insights into campaign effectiveness, lead quality, and conversion drivers.
• Work closely with Business and Digital Marketing to measure performance and optimize investment allocation.
• Collaborate with Business and Digital Marketing on campaign ROI, demand generation metrics, and account engagement scores.
• Collaborate with Business and Digital Marketing to create and maintain competitive intelligence and research collection and insights development.
• Directly oversee contributions to process driven work to achieve broader results

Operations & Governance

• Ensure data accuracy and consistency across Salesforce, HubSpot, CI & reporting tools, and research data sets.
• Standardize processes for marketing performance and insights reporting.
• Act as a bridge between US and India-based marketing resources to ensure aligned reporting and shared insights.
• Establish comprehensive QA procedures and lead the team in consistent delivery of high-quality work.
• Work with the team to establish consistent documentation of processes related to their functional areas.