Job Openings For Head Banking Marketing Analytics in Leading BFSI

Dear Professional,

Enrich & Enlight is an Executive Search Consulting co, specializing in Top Management positions for the selected client. We have been retained by ITES Company in Chennai , Currently we are looking for Head Banking Marketing Analytics role for them.

Please revert with your updated profile if you are interested for this position along with your CTC details

Good Day

Thanks & Regards,

Subashini.S

Enrich N Enlight

ENRICH & ENLIGHT

Position : Head Banking Marketing Analytics

Work Location : Hyderabad/Permanent Work from home

Experience : 10+ Years

Role Summary/Purpose:

The role involves leading an analytics team and developing analytic capabilities and solutions in partnership with US Analytics teams across marketing planning, measurement and optimization, customer analytics, targeting & segmentation, forecasting, etc. areas to identify growth opportunities , optimize business strategies and derive actionable insights across customer journey.

Essential Responsibilities:

• Provide leadership and hands-on analytic support to the Sams Club Card Program as and when required
• Co-own development of analytic agenda and roadmap with US counterpart and deliver on portfolio goals
• Be a hands on leader and willing to roll up sleeves to lead projects , perform data analysis
• Spearhead analytics delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives
• Lead strategic/complex analytics projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations
• Create test and learn culture through ongoing assessment of marketing programs/campaigns
• Together with US analytics teams, foster strong partnership and engagement with both the internal business and client teams
• Partner with portfolio teams to build business cases and plans to drive marketing and customer strategy, incl. targeting, testing designing, opportunities and cost/benefit analysis to review with client and business teams
• Lead and inspire a team of professionals, providing mentorship, guidance, engagement, career pathing and development opportunities
• Formulate strategy and action plan to recruit, retain and develop analytic talent
• Partner with Analytics CoE teams to drive best practices and centralized analytic capabilities across clients
• Drive internal initiatives, perform other duties and/or special projects, as assigned

Required Skills/Knowledge:

Minimum 10 years of experience in building analytics to drive strategy with positive outcomes and measuring impact

• Minimum 6 years of experience in managing people, developing talent, providing & receiving constructive feedback
• Minimum 8 years of hands-on SQL and SAS programming experience with an ability to leverage advanced algorithms and be efficient in handling complex/large data sets
• Good working knowledge of statistical tests, distributions, regression, maximum likelihood estimators, etc.
• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
• Ability to build and lead large teams, articulate a clear vision and deliver measurable results
• Ability to work in matrix organization, make and enable data driven decisions
• Demonstrated ability to manage complexity/ambiguity and multiple initiatives

Desired Characteristics:

Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent

• Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus; Experience with Tableau a plus
• Ability to influence business strategies and decisions based on analytic insight
• Ability to foster partnership and/or influence senior corporate decision makers
• Experience with modeling/forecasting, and strong understanding of targeting and segmentation
• Experience with data visualization tools such as Tableau
• Ability to ideate, design and lead development of analytic capabilities and solutions
• Good understanding of credit card industry financial P&L drivers and key sensitivities

Eligibility Criteria:

Minimum 10 years of experience in building analytics to drive strategy with positive outcomes and measuring impact
• Minimum 6 years of experience in managing people, developing talent, providing & receiving constructive feedback Minimum 8 years of hands-on SQL and SAS programming experience with an ability to leverage advanced algorithms and be efficient in handling complex/large data sets