E-Commerce Marketing Strategy Specialist

We are seeking a highly motivated and results-oriented E-commerce Marketing Specialist with 5-6 years of proven experience, specifically within a digital marketing agency setting. The ideal candidate will possess a deep understanding of the e-commerce landscape, with hands-on expertise across various platforms including Retail (D2C), Amazon, Flipkart, and quick commerce. Experience with "blanket" marketing strategies (referring to broad, comprehensive campaigns across multiple channels) is also essential.

You will be responsible for leading the development, execution, and optimization of complex e-commerce marketing strategies for key clients, driving significant traffic, conversion rate optimization, and substantial online revenue growth. This role demands a blend of strategic leadership, advanced analytical capabilities, exceptional execution prowess, and strong client management skills. Job Responsibilities:

• Strategy Development: Develop comprehensive e-commerce marketing strategies tailored to client objectives, encompassing various platforms (D2C, Amazon, Flipkart, Quick Commerce) and marketing channels.
• Campaign Management: Plan, set up, and manage paid and organic e-commerce campaigns across platforms like Amazon Ads, Flipkart Ads, Google Shopping, social media, and other relevant channels.
• Platform Expertise: Amazon & Flipkart: Deep understanding of vendor/seller central, product listing optimization (SEO), advertising strategies (Sponsored Products, Brands, Display), promotions, and analytics.

Retail (D2C): Experience with D2C website marketing strategies, including SEO, SEM, social media marketing, email marketing, and conversion rate optimization. Quick Commerce: Knowledge of marketing strategies for quick commerce platforms, including visibility optimization, promotional activities, and understanding of platform algorithms.

• "Blanket" Marketing: Conceptualize and implement broad-reaching, integrated marketing campaigns that encompass multiple e-commerce touchpoints and channels to maximize brand visibility and sales.
• Performance Analysis & Optimization: Monitor, analyse, and report on campaign performance using relevant analytics tools.

Identify trends, insights, and opportunities for optimization to improve ROI and achieve client KPIs.

• Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.
• Client Communication: Maintain regular communication with clients, providing updates on campaign performance, strategic recommendations, and addressing any concerns.
• Market Research: Stay updated with the latest e-commerce trends, platform changes, and competitor activities to identify new opportunities and challenges.
• Collaboration: Work closely with content creators, designers, and other internal teams to ensure integrated and effective campaign execution.

Job Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-3 years of dedicated e-commerce marketing experience, with a mandatory background in a digital marketing agency.
• Proven hands-on experience and in-depth knowledge of: Amazon Vendor/Seller Central and Advertising (AMS/AAP) Flipkart Seller Portal and Advertising D2C e-commerce marketing (SEO, SEM, Social Media, Email, CRO) Quick Commerce platform marketing strategies
• Demonstrable experience in planning and executing "blanket" or comprehensive e-commerce marketing campaigns.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Proficiency in using e-commerce analytics tools (e.g., Google Analytics, platform-specific dashboards).
• Excellent communication (written and verbal) and presentation skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced agency environment.
• Proactive, self-motivated, and a team player.