Brand Leads

18 hours ago

Gurgaon, Haryana, India Lenskart Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Role Overview

Define, build, and scale a powerful brand ecosystem that drives exponential business growth and deep consumer love.

Key Responsibilities

  • Craft the Brand DNA:

Define brand architecture, identity, and world — translating them into high-impact GTM strategies that fuel relevance, differentiation, and growth.
- Drive Growth:

Own the brand P&L with an ambition to achieve
5X topline growth within 2 years

, ensuring profitability and sustainable scale.
- Integrated Brand Experience:

Partner with digital and offline channels to deliver seamless, omnichannel brand experiences — deepening regional resonance while preserving a unified, premium brand imagery.
- Consumer & Cultural Intelligence:

Decode consumer needs, cultural trends, and whitespace opportunities to shape winning propositions and future-ready narratives.
- Product Innovation Partnership:

Collaborate closely with merchandising and design teams to co-create products that merge aesthetics, performance, and consumer demand.
- Brand Amplification:

Leverage digital media, influencer ecosystems, and strategic partnerships to build awareness, aspiration, and conversion at scale.

Ideal Candidate

  • Education & Experience:

MBA/B-school graduate with
~8 years of experience

in D2C or high-growth consumer brands.
- Business Ownership:

Strong P&L and metric ownership with a track record of driving measurable growth.
- Balanced Mindset:

Equally fluent in data analytics and creative storytelling — connecting insights to build emotional and impactful brand narratives.
- Strategic Executor:

Proven ability to scale brands end-to-end — from vision and strategy to execution, stakeholder alignment, and performance delivery.

Leadership DNA:

A problem-solver who blends left-brain logic with right-brain empathy; driven to build brands that inspire consumers and move business outcomes.

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