Brand & Community Marketing Lead

2 days ago

Gurgaon, Haryana, India 3003BC Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Company Description

Inspired by the oldest known memory of perfumes from the Mesopotamia Age, 3003BC celebrates the deep connection between scents and memories. We believe in making luxury perfumes accessible to everyone, allowing each individual to celebrate their unique moments. By blending traditional perfumery knowledge with modern technology, we aim to deepen global understanding and appreciation of perfumes. Our commitment is to enrich knowledge, enhance the journey of perfume discovery, and build a meaningful community for perfume lovers through authentic information, services, and products.

What you'll do

  • Marketing activations (online & offline): Plan and execute monthly 360° campaigns, retail/POP promotions, sampling drives, guerilla stunts, and digital bursts; manage vendors, POSM, and performance tracking.
  • Brand tie-ups & associations: Source and negotiate collaborations (retail, D2C brands, venues, campuses, gyms, cafés, co-working spaces, clubs); create co-marketing plans and success metrics.
  • Influencer & social relationships: Build a creator roster across tiers (nano → macro), run seeding, gifted and paid campaigns, UGC pipelines, and creator briefs; track CPV/CPM/EMV.
  • Community management: Launch and nurture local communities (WhatsApp/Telegram/Discord/Instagram), editorial calendars, AMA/live sessions, contests, and advocacy programs.
  • Brand events & outreach: Own pop-ups, sponsorships, campus tours, meetups, and experiential showcases—end-to-end from concept to post-event reporting.
  • Measurement & reporting: Weekly dashboards—reach, traffic, leads/sales contribution, EMV, event ROI, partner CAC payback, community health.
  • Budget & procurement: Own activation and creator budgets; onboard agencies/freelancers/vendors; ensure compliance and timely payments.

You'll thrive if you have

  • 2–4 years in consumer/brand/growth marketing with hands-on activation + influencer + events.
  • Data comfort: Excel/Sheets, basic attribution (UTMs), social analytics, GA basics.
  • Strong negotiation, vendor ops, and on-ground hustle; Hindi & English fluency.
  • Nice to have: D2C/e-commerce, beauty/FMCG/lifestyle, CRM/WhatsApp journeys, basic design (Canva/Figma).

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