Brand Communication Manager

Senior Manager - Brand Communication

About Us

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What's in it for YOU

1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture
4. Gender Neutral Policy
5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for creating communication that is in line with the brand roadmap and aligned to the organizational vision & strategy, through ATL and BTL campaigns that are impactful

Role Accountability

1. Actively manage & fulfill communication requirement on key business initiatives across various departments: Core Cards, Co-brand cards, E-apply, Banca Channel, Portfolio, Cross Sell, Digital Marketing & other function within the organization, as per requirement
2. Design & Implement communication campaigns for ATL (TV, Radio, Newspaper, Magazines, Hoardings, Digital media) as per business needs, from conceptualization, to execution through creative & production agencies; Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such campaigns
3. Manage BTL Creative / Content development across verticals for various media - Digital, DM, Retail, Events etc.
4. Ensure end-to-end development of communication & collaterals for new products (Core cards / Co-brand cards / Banca Co-brand cards); and communication support for all campaigns and initiatives on existing products - designing of communication for maximum impact
5. Develop and / or review customer-facing communication requests from all other functions within the organization
6. Manage & implement product launch events and other customer engagement programs and events
7. Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
8. Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution
9. Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained
10. Manage budgeting & accounting process for expense line and ensure optimum utilization
11. Manage on-boarding / agreement / financial process related to RFQs and all assigned agencies and vendors
12. Ensure process documentation and compliance adherence

Measures of Success

1. Timely delivery of deliverables across assigned projects
2. Consistency in creative quality across communication projects
3. Adherence to brand guidelines and ensuring consistency of brand tonality across channels
4. Timely and accurate delivery of campaigns
5. Process Adherence as per MOU

Technical Skills / Experience / Certifications

1. Functional knowledge of brand communications & creative communication development process
2. Experience in Project Management

Competencies critical to the role

1. High impact communication
2. Problem-solving
3. Detail orientation
4. Teamwork and collaboration

Qualification

MBA / PGD in Marketing / Communication or any other relevant discipline

Preferred Industry

Banking, NBFC, Telecom, FMCG