Brand Manager

2 weeks ago

Gurgaon, Haryana, India Revolt Motors Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

Role: Brand Manager

Experience: 8- 12 years

Location : Udyog Vihar phase -3

Note : Every Alternate Saturday working

Roles and Responsibilities

  • Manage brand life cycle and plan product and brand interventions towards achievement of desired goals
  • Develop and implement brand strategies aligned with overall business goals to ensure consistent brand messaging across all touchpoints.
  • Campaign Management: Plan, execute, and optimize 360-degree marketing campaigns (digital, print, events, etc.) to promote brand visibility and product launches.
  • Social media management: Planning social media calendar 2-3 months ahead.
  • Experience of coordination with Ad Agencies (Creative ability is a plus, but we need coordination as a mainstay)
  • Market & Consumer Insights: Analyse consumer behaviour, market trends, and competitor activities to inform brand positioning and product strategies.
  • Cross-functional Collaboration: Work closely with product, sales, design, digital, and communications teams to ensure cohesive branding across channels.
  • Performance Tracking: Monitor brand performance metrics and KPIs and generate regular reports with actionable insights and recommendations.
  • Budget Management: Manage the brand marketing budget efficiently to maximize ROI.
  • Good knowledge of sourcing marketing collaterals (brochures, artifacts, printed deliverables etc
  • Good knowledge and experience of Outdoor media planning and execution Exposure to overseas marketing activities (Property Fairs and Road Shows)
  • Achievement of Market share of given brands
  • Pricing strategy, achievement of revenue targets and risk mitigation for given brands
  • Manage brand health and customer feedback
  • Monitor brand spends and effectiveness.
  • Develop and implement effective communication strategy to establish brand voice)
  • Lead and guide a team of BM's and ABM's to achieve the established brand objectives
  • Closely work with various departments across the organization including NPD, design, quality and MR to give and take feedback and deliver customer voice.

Qualifications:

  • Bachelors degree in marketing, Business, or a related field (MBA preferred)
  • 6–8 years of experience in brand management, marketing, or related roles preferably in Automobile sector or with leading agency.
  • Proven track record of successful brand campaigns and strategies
  • Strong analytical skills and proficiency in using marketing analytics tools
  • Excellent communication, project management, and leadership abilities
  • Creative mindset with attention to detail

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