Brand Manager

13 hours ago

Gurgaon, Haryana, India GOBOULT Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About GoBoult

GoBoult (formerly Boult) is India's #1 rated audio brand and the fastest growing wearable brand, trusted by millions and recognized for market leadership and profitability in a highly competitive space.

We are now embarking on our boldest project yet—
a complete rebrand
—and are hiring brand leaders to define and drive GoBoult's new identity at scale.

What Sets Us Apart

  • 1 Rated audio brand in India (CMR)
  • Fastest growing wearable brand in India (IDC)
  • ET Bootstrapped Champ Award Winner, Oct '24
  • 2 Market share in audio & #3 in wearables/smartwatches (IDC)
  • Only bootstrapped, profitable brand in India's Top 5 wearables
  • 75%+ CAGR over 8 years, ₹800+ crore revenue
  • Nearly 1M units sold monthly (1 unit sold every 3 seconds)
  • Disruptive campaigns that spark culture and set industry benchmarks

Role Overview

As a
Brand Manager
at GoBoult, you will be responsible for shaping and strengthening the brand narrative during our rebrand and beyond. With experience working across top creative/marketing agencies and handling
well-known brands
, you'll bring strategic thinking and creative insight to build campaigns that make GoBoult not just a market leader, but a
culture-driving brand
.

This role requires a mix of
brand strategy, campaign planning, and cross-functional collaboration
—where you'll work closely with marketing, design, and product teams to ensure a consistent and powerful brand presence across all platforms.

Key Responsibilities

  • Own and drive
    brand strategy
    for GoBoult's rebrand and ongoing campaigns.
  • Develop
    integrated marketing campaigns
    that are bold, innovative, and culturally relevant.
  • Collaborate with creative, digital, and design teams to ensure brand consistency across channels.
  • Translate consumer insights and market data into actionable brand initiatives.
  • Manage campaign planning, execution, and performance tracking.
  • Partner with external agencies and internal stakeholders to deliver high-quality work.
  • Stay ahead of cultural and industry trends to keep GoBoult at the forefront of creativity.

Who We're Looking For

  • 5+ years of experience in brand management, preferably from
    top creative/marketing agencies
    or 3+ years post MBA (Tier 1) in a D2C first brand.
  • Proven track record of working on
    well-known consumer D2C first brands
    with high-impact campaigns.
  • Strong understanding of
    brand strategy, storytelling, and consumer insights
    .
  • Experience collaborating with creative, digital, and media teams.
  • Ability to manage multiple campaigns and stakeholders in a fast-paced environment.
  • Excellent communication and presentation skills.
  • A portfolio/case studies showcasing successful campaigns and brand-building work.

Why Join GoBoult?

  • Lead the
    brand transformation
    of India's #1 audio and fastest-growing wearable company.
  • Work on one of the
    biggest rebranding campaigns in India's consumer space
    .
  • Collaborate with award-winning creative, marketing, and product teams.
  • Competitive compensation and a culture that rewards creativity, ownership, and impact.

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