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Brand Manager

2 weeks ago

Gurgaon, Haryana, India Skilrock Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Responsibilities:

  • Lead new product development (NPD) in line with the launch calendar, ensuring timely rollouts, competitive pricing.
  • Conduct market research and consumer insight studies to identify trends, triggers, and barriers influencing purchase behaviour .
  • Define and implement brand positioning, pricing, and go-to-market strategies to strengthen competitive advantage.
  • Develop and execute integrated marketing campaigns including digital, influencer collaborations, experiential marketing, and strategic partnerships.
  • Manage social media strategy and content calendar to drive engagement, community building, and brand advocacy.
  • Monitor category trends, competitor activities, and innovations to stay ahead in the dynamic beauty and cosmetics market.
  • Ensure brand consistency across all touch points packaging, communication, events, and retail presence.
  • Plan and execute product launches, events, trade shows, and photo/video shoots to enhance brand visibility.
  • Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and market share targets.
  • Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and market share targets.
  • Lead, mentor, and manage a team across brand, digital marketing, and creative functions to ensure flawless execution of brand strategies.
  • Foster cross-functional collaboration with sales and design teams to deliver seamless product and campaign rollouts.
  • Measure campaign effectiveness, prepare insights-driven reports, and present recommendations to management.
  • Align internal stakeholders with brand mission, vision, and long-term growth objectives.

Key Skills & Attributes:

  • Expertise in brand management, digital marketing, and consumer behavior analysis.
  • Proven track record in executing ATL/BTL campaigns with measurable results.
  • Creative thinker with a keen eye for emerging trends, innovation, and premium branding.
  • Excellent analytical, communication, and project management skills.