Brand Manager

1 week ago

Gurgaon, Haryana, India GOBOULT Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About GoBoult

We're GoBoult (formerly Boult) — India's #1 rated audio brand and the fastest growing wearables brand. Bootstrapped, profitable, and fearless, we've built a cult following by creating bold products and running campaigns that make India stop scrolling.

Now, we're leveling up with the biggest rebrand in our history. And we need a Brand Manager who can turn our strategy into culture-shaping moves — across campaigns, partnerships, influencers, and every touchpoint.

This isn't a regular marketing gig. This is about making GoBoult the most talked-about brand in India.

Why This Role is a Big Deal

As Brand Manager, you'll be the glue that holds creative chaos together. From designing big campaigns to activating grassroots moments, you'll make sure GoBoult always feels fresh, disruptive, and unmistakably us.

If you've ever wanted to build a brand that's equal parts culture, commerce, and community — this is it.

What You'll Do (aka your superpowers)

Own GoBoult's brand narrative — across campaigns, collabs, and customer touchpoints.

Translate strategy into bold campaigns, not just ads — stunts, launches, UGC movements, IPs.

Partner with creators, influencers, and cultural voices to put GoBoult at the center of the conversation.

Work closely with creatives, performance marketers, and product teams to keep brand + business in sync.

Monitor and shape how our rebrand shows up everywhere — retail, digital, events, and PR.

Stay plugged into culture — memes, music, festivals, sports, creators — and spin them into brand moments.

Track impact — from engagement to sales lift — and turn insights into sharper plays.

Build playbooks and processes for scaling brand consistency as GoBoult grows.

Who We're Looking For

6–9 years in brand management, ideally with consumer tech, fashion, lifestyle, or digital-first brands.

Proven track record of building campaigns that cut through (bonus if something went viral).

Experience leading integrated campaigns across digital, retail, and influencer ecosystems.

Obsessed with culture — you know what's trending before it hits mainstream.

Strong mix of creative + analytical — you can brainstorm an idea at 11am and analyze ROAS at 4pm.

Networked with agencies, creators, and partners in Delhi & Mumbai.

A leader who thrives in chaos but makes it look smooth.

Why Join GoBoult?

Be the voice behind India's boldest rebrand.

Shape a brand loved by millions and watched by millions more.

Collaborate with award-winning creatives, producers, and marketers.

Freedom to experiment, fail fast, and win bigger.

Competitive compensation + a chance to leave your fingerprint on India's cultural landscape.

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