Manager - Marketing (AP Global), Head Office, Mumbai

Job Purpose

• Lead brand and product marketing for premium & luxury paint categories across GCC (UAE, Oman, Bahrain, Qatar), shaping propositions that balance consumer insight, category growth, and regional market dynamics.
• Translate consumer and competitive insights into product innovation, brand architecture, and differentiated market positioning.
• Drive integrated campaigns and activations that strengthen brand equity, scale category relevance, and deliver measurable business outcomes.
• Build advocacy across contractors, influencers, and retail networks through structured engagement, content, and capability building.
• Partner with cross-functional teams (Sales, R&D, Technology, Retail, Digital) to ensure seamless execution and long-term category leadership.

Business Responsibility Areas

• Insight Mining:
  • Conduct structured consumer, influencer, and competition studies to identify product gaps.
  • Translate insights into briefs for new developments and category improvements.
  • Partner with technology and unit marketing to refine, validate, and roll out product improvements and developments.
• Campaign Planning & Brand Building:
  • Lead annual and quarterly campaign planning across interiors, exteriors, and textures product category.
  • Drive regional brand storytelling and campaign execution across GCC through ATL/BTL, in-shop visibility, and digital activations.
  • Develop & deploy toolkits, content decks, and in-shop collaterals to support unified messaging.
• Category Establishment & Proposition Development:
  • Define differentiated propositions for premium & luxury interiors and exteriors paints and designer finishes.
  • Develop GTM frameworks and onboarding modules for unit teams to ensure readiness across GCC.
  • Strengthen brand architecture with clear role articulation across product ladders.
• Influencer & Contractor Engagement
  • Design & develop structured engagement with contractors, applicators, and influencers to drive advocacy and recommendation.
  • Design and execute loyalty programs, retail activations, and demo formats to influence conversion.
  • Partner with influencers to amplify brand narratives in both retail and digital ecosystems.
• Cross-Functional Collaboration
  • Collaborate with Sales, R&D, Technology, Retailing, and Digital Marketing teams to drive execution excellence.
  • Work with central and unit marketing teams for aligned category campaigns.
  • Partner with agencies (media, creative, digital) to deliver impactful rollouts.
• Capability Building
  • Conduct structured training for sales and marketing teams across GCC.
  • Equip frontline with simplified collaterals, product demo tools, and reference kits.
  • Ensure retail readiness with effective content deployment and tracking of adoption.

Key Interactions

• Internal
  • Sales, Marketing, Activation, Retailing, Technology, Finance teams from AP Global units
  • Country Heads for UAE, Oman, Bahrain, Qatar
  • AP Global Central Marketing Team members
  •  AP India Marketing teams
• External
  • Creative & Media Agencies
  • Dealers, Contractors, Applicators, Retail Consultants, Designers, Influencers

Role requirements

• Qualification: MBA with Marketing specialization from a Premier B-school from the Batch of 2023/2024 only
• Previous Experience: Minimum of 1-2  years of brand management or product marketing 
• Languages: Fluency in written, spoken, reading English is mandatory while any exposure to Arabic will be preferred but isn't mandatory
• Functional Competencies:
  • Product development and product management
  • Insight mining and brand communication
  • Campaign planning and execution (ATL, BTL, digital)
  • Strong analytical skills and data management
  • Stakeholder engagement and cross functional collaboration
  • Contractor/influencer engagement and retail activation
• Behavioral Competencies
  • Ability to influence and align diverse stakeholders
  • Entrepreneurial mindset with accountability for outcomes.
  • Adaptability to GCC cultural and business nuances.
  • Ability to navigate multi country dynamics in GCC
  • Strong execution discipline with measurable business impact.