Marketing Manager

1 week ago

Bengaluru, Karnataka, India RSR SILK SAREE PALACE Full time ₹ 35,000 - ₹ 6,00,000 per year

Job Summary:

The Marketing Manager is responsible for developing and implementing marketing strategies to increase brand awareness, drive footfall, and boost sales for the Jewels & Sarees showroom. This role involves planning campaigns, managing digital and offline promotions, coordinating events, and analyzing market trends to position the brand effectively in a competitive market.

Key Responsibilities:

Marketing Strategy & Planning:

  • Develop comprehensive marketing plans aligned with business objectives and seasonal peaks (festivals, weddings).
  • Identify target customer segments and craft strategies to engage them effectively.
  • Monitor competitor activities and market trends to adapt marketing approaches.

Campaign Management:

  • Plan and execute promotional campaigns, including offers, discounts, and festive collections.
  • Manage digital marketing efforts such as social media, email marketing, and online ads.
  • Coordinate with external agencies and vendors for advertising, branding, and PR activities.

Event Management & Customer Engagement:

  • Organize in-store events, fashion shows, product launches, and customer loyalty programs.
  • Collaborate with the Customer Relationship Manager to enhance client engagement and retention.
  • Plan and manage bridal trousseau exhibitions and exclusive preview events.

Brand Building & Communication:

  • Ensure consistent brand messaging across all marketing materials and customer touchpoints.
  • Develop creative content for print, digital, and in-store promotional materials.
  • Manage the showroom's social media presence and website updates.

Budget & Performance Tracking:

  • Prepare and manage the marketing budget efficiently.
  • Track campaign performance and generate reports with insights and recommendations.
  • Optimize marketing spend based on ROI and business goals.

Qualifications & Experience:

  • Graduate/Postgraduate in Marketing, Business Administration, or related field.
  • 5+ years of experience in marketing, preferably in retail, fashion, jewellery, or luxury sectors.
  • Proven track record of planning and executing successful marketing campaigns.

Key Skills:

  • Strong knowledge of digital and traditional marketing channels
  • Creative thinking and strong communication skills
  • Event planning and vendor management expertise
  • Analytical skills to measure campaign effectiveness
  • Proficiency with marketing tools and social media platforms

Preferred Traits:

  • Passion for ethnic fashion and jewellery
  • Ability to work under deadlines and manage multiple projects
  • Team player with leadership capabilities
  • Adaptable to evolving market trends

Job Type: Full-time

Pay: ₹35, ₹50,000.00 per month

Benefits:

  • Food provided
  • Provident Fund

Work Location: In person

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